From Malala Yousafzai’s Nobel Prize winning work and the grand opening of One World Trade Center to the Ebola outbreak and Ferguson riots, 2014 was a year of epic highs and devastating lows.
From the final episodes of long-standing shows like The Colbert Report
, How I Met Your Mother
and Sons of Anarchy
to the crowning of Germany as World Cup Champions, there was plenty to keep the world buzzing.
Traditional and digital media became even more entwined as people made mobile devices an essential component of their daily lives. Connectivity was a given, and marketing professionals from all industries are transforming their craft.
As we stand on the cusp of the New Year, we present you with our 6th annual list of top digital media strategists to follow as they reveal and react to what is sure to be an exciting 2015.
, Founder at Social Media Watch
Falls’s straight talking nature provides honest tips about digital marketing and social media.
, Founder and CEO of Marketoon Studios
) In his past time, he creates poignant cartoons on the world of digital marketing and advertising.
, BBC’s Head of Digital Communication
Brendel pairs her personal views mixed with tech news, innovation and – of course – the latest in BBC happenings.
) If you’re a music junkie interested in social media, get your fix here.
John Paul Aguiar
Aguiar helps businesses and bloggers alike turn social media content in to monetary results. He was also listed as one of Forbes top social media bloggers in 2013.
, VP of Journalism at Knight Foundation
, first social-media editor at NYTimes, (@JenniferPreston
) Preston’s news heavy twitter feed gives followers a large does of the latest and greatest in media consumption.
, Columbia Journalism School professor
Sreenivasan is a professor at Columbia who pairs the latest digital news with his academic insight.
, Slate media columnist
) Shafer is a well-regarded columnist that translates his amusing, bright writing style into 140 characters. Follow him if you like your media news with a large does of sarcasm and witty commentary.
Florence describes herself as a PR girl who can “talk to a brick wall and dance to a kazoo.” Check out her page for honest and personal stories about the world of public relations.
, 451 Marketing West Coast Vice President of Public Relations
) Gerber's quirky tweets have no bounds: she addresses everything from clip art to Grumpy Cat.
, CEO at RLM PR
) Laermer is a media junkie who addresses “all things askew”. Visit his twitter for the latest in thoughtful quotes and quirky commentary on the latest in digital news.
, Chief Evangelist at Tracky
Evans offers valuable opinions on the latest digital trends and tech items.
, CEO at Ragan Communications
) Leave it to the head of Ragan Communications to offer the best in digital media and communication news.
, VP Business Development & Communications
As the Chief of Staff at Buzzfeed, McCollum’s commentary on media news is anything but banal.
, Founder and Chairman of Federated Media, (@johnbattelle
) With Battelle’s tweets, he shares a lot of information with little words. Check out his page for the latest musings in search and technology.
, Wired magazine editor
If you consider yourself a geek, Anderson’s twitter feed is your new home. Follow him if you love getting the inside scoop on the latest tools and tech.
, written for buzzfeed and vice (@copyranter
) Known as the “most acerbic ad critic”, Duffy does not spare words in taking down some of the most notable ads in big branding.
, Chairman of The Gate Worldwide
Trott's Twitter account gives the best advice from chapters out of the book of campaigns and advertising.
, Head of Planning at Wieden+Kennedy Amsterdam
) Weigel’s playful and sarcastic tweets offer a refreshing take on some of the most serious global and advertising news.
, Wellmark head of copy
Wallman has been lauded as “the great advertising cynic”. Look to him for bitterly honest commentary on the world of advertising.
, Global Digital Director at Carat
) Daykin shares his thoughts on digital campaigns from top brands, comments on advertising from peers and competitors.
, Founding Partner of Lucky General
A veteran of the advertising industry with more than 20 years of insight and a funny bone to boot.
, SEO and PPC manager of Fuel Interactive
) Carter shares some advice from his newest bestseller, The Cowbell Principle, as well as what’s happening in the advertising and copywriting industry.
, Managing director at MediaCom UK
Collins gives us a peak into her world as a managing director, which includes jet-setting, networking and the wonderful insights that come from it.
, CEO of Havas Media UK
) Frampton's feed is a mix of marketing news and sensible branding philosophy.
, CEO and president of T-Mobile US
Legere’s tweets are brimming with pride and inspiration. Look to him for positive quotes and original musings (oh yea, and T-Mobile updates). Dear @Twitter
, please develop a sarcasm font! Brilliant, right?? — John Legere (@JohnLegere) December 8, 2014
, Managing Director at Edelman Digital Chicago
Armano’s candid nature gives an interesting view into the day in the life of a managing director.
, Founding Partner, 451 Marketing
) Gerritson joins the list as an experienced marketer who shares his insights on the industry through a variety of media outlets.
What do you think of our list? Let us know who is on your list - tweet us at @451Marketing!