The number one aim of content marketing is to create and distribute valuable, relevant and consistent content that will attract and acquire a clearly defined audience.
The concept that a company should use social media in an innovative way to gain publicity certainly isn’t news.
At Tweeting with the Stars, EVP of PR Karyn Martin shared her best practices for how to get the most out of Twitter.
Incentivized engagement helps both brands and brand enthusiasts win.
Over the past few weeks, the whole world has contracted World Cup fever.