Well known as the creator of such brands as V&A (Victoria & Albert Museum, London), Reuters and Pan Am, and a founding partner of Pentagram (one of the world’s leading branding and design companies) Alan Fletcher (1932-2006) was famous for not having a style. Fletcher (pictured below, portrait by Steve Slayford) said, (more…)
What is Sentiment?
Firstly, if you understand the irony of this blog post title, then odds are you already understand the vast importance of this topic as it relates to digital marketing. For those of you who are new to this subject matter, sentiment refers to the emotion that is put behind a mention, comment, or any other engagement on social media. The analysis is the process of deciphering whether this reference is positive, negative, or even neutral. (more…)
On October 5th, a group of fiery and inspiring women from all over the country came together in Boston for a Spark and Hustle event. Spark and Hustle is a one day marketing workshop geared towards entrepreneurial women, created by Tory Johnson, author, entrepreneur, and weekly contributor on Good Morning America. (more…)
Top Story: Scientists Find Signs of Water on Mars
On Monday, NASA revealed that water has been detected on the surface of Mars. In a paper published in the journal Nature Geoscience, scientists identified waterlogged molecules — salts known as perchlorates — on the surface in readings from orbit. These perchlorate salts lower the freezing temperature, and the water remains liquid. The average temperature of Mars is about minus 70 degrees Fahrenheit, but summer days near the Equator can reach almost 70 degrees Fahrenheit. (more…)