Nearly all businesses are using social media marketing in their marketing plans. Social media marketing is a hot topic that is increasingly popular. College grads are expected to understand every aspect of social media as they enter the workforce. The problem with this is that many colleges have not established social media courses designed [...]

We have entered into an age where almost everyone depends on the Internet to support his or her daily needs. Whether it’s to look up directions to a new restaurant or to chat online with an old friend, we’re constantly using the Internet. Let’s face it; we’d be lost without the web. It’s interesting to [...]

Chitika, an ad network, recently published interesting results from a study of 41,103,403 impressions of search traffic coming into its network between June 13 and June 19.
Chitika found that 26 percent of organic search traffic was the result of three-word searches. Two-word searches followed with 19 percent of organic search traffic. Four word searches followed [...]

Are you itching for the weekend? So excited to celebrate the 4th of July? Check out this slideshow highlighting some cool iPhone applications to test your knowledge, to show your love for the USA and, if you’re like me, to keep yourself occupied during that long car ride to the Cape. I’m not driving, don’t [...]

The highly anticipated release of the iPhone 4G finally arrived last week. Prior to the iPhone 4G release, consumers stood in lines for hours to purchase the new smartphone and within four days of its release Apple had sold over 1.7 million phones. Despite the new features, the 4G version of the phone [...]

After months (has it already been a year?) of hand-wringing and speculation in the search industry, Google finally announced Caffeine is live. It’s an appropriate name for the update, since it seems like Google’s been injected with a jolt of the good stuff to produce faster, fresher results.

Here’s a nice, concise breakdown of what [...]

Many critics chide social networking services for making our generation a more reclusive one, due to the fact that all social interaction is now possible online. However, one of the latest trends in social networking defies this; location-based services (LBS) are the latest and greatest addition to social networking and have blown up the in [...]

Alhough Google has defined and become synonymous with search – most people say they are “googling” something when they use any kind of search engine – bing is proving to be a serious contender in the fight to be the search engine of the people.  bing is slowly insinuating its way into our lives through [...]

Maintaining a successful YouTube channel means more than just uploading quality or clever video; you need to think about search, engagement and growing a subscription base.  Below are ten key tips to keep in mind to make sure that you are getting the most out of your effort on YouTube.
1. Branding
Ensure your brand is evident [...]

The Gulf Coast oil spill tragedy has a horrific effect on both our economy and the environment.  This disaster opened up the door for many businesses and nonprofit organizations to aid in the relief effort.  One of the most recent tools utilized in relief efforts is social media.  With this said, there are some major [...]