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  • fedex_takes_a_tumble

    FedEx Takes a Tumble

    When I first saw this video of a FedEx employee throwing someone’s computer monitor package, I didn’t think there was much to it. I was dead wrong. Like my fellow members of the Y-Generation, there is nothing a like a viral YouTube video-turned-scandal to lift your spirits. However, even with all my psychic powers (that I believe are a direct result from watching Practical Magic too much), I could not have seen t...
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  • imgres

    Refining and Maximizing Your Pitching Strategy

    As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by the Pub Club of New England, where several members of the Boston media unraveled a part ...
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  • google-zeitgeist-hello-professor-ochocinco

    Online Backlash to SOPA and Samuel Adams 'Hops' Into Social

    Top Story: SOPA/PIPA and the Online Protest Image via Google By now, you've seen the infographic above and are aware of SOPA/PIPA and the rather voal calls to action from many prominent online companies.  Just in case, here's a rundown on why many are outraged by the proposed legislation What do they stand for? SOPA is the "Stop Online Piracy Act" and PIPA stands for (deep breath) Preventing Real O...
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  • 451_furry

    Our Furry 451-ers!

    Here at 451 Marketing, we think two-legged friends are great and all, but we really love our four-legged (and sometimes three-legged) ones! In this fun Friday post, we wanted to share with you some members of our families. Meet our cold-nosed creatures! Name: Alex Human: Glen Hawkins, Creative Director Gender: Old man Age: 16     The deets: This handsome fellow was adopted from Angel ...
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  • fb_ad

    Are Your Facebook Ads Tired? 3 Quick Tips to Combat Ad Fatigue

    As the prevalence of Facebook advertising continues to grow, more and more marketers are willing to spend on these ads. And I don’t see any reason why they shouldn’t. The ads are well targeted, effective, and, most importantly, have a large audience. Facebook presents this unique opportunity of not only increasing awareness and branding, but also initiating engagement and fan creation. The only problem with Fa...
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Tablet Post picture 2.png

Tips for a Successful Tablet Marketing Strategy

This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in…

451 Marketing, boston branding, boston marketing, communication, Interns, marketing, mobile marketing, new media, Search Engine Optimization
imgres

Refining and Maximizing Your Pitching Strategy

As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by…

451 Marketing, Boston, boston marketing, Boston public relations, Pub Club of NE, public relations, Social Networking
google-zeitgeist-hello-professor-ochocinco

Online Backlash to SOPA and Samuel Adams ‘Hops’ Into Social

Top Story: SOPA/PIPA and the Online Protest Image via Google By now, you’ve seen the infographic above and are aware of SOPA/PIPA and the rather voal calls to action from many prominent online companies.  Just in case, here’s a rundown on why many are outraged by the proposed legislation What do they stand for? SOPA…

451 Marketing, B2B Social Media Marketing, Blogs, boston branding, Boston public relations, Inbound Marketing, PR 2.0, Sam Adams, Search Engine Optimization, SEO, Social Media Marketing, social networking sites, SOPA
fedex_takes_a_tumble

FedEx Takes a Tumble

When I first saw this video of a FedEx employee throwing someone’s computer monitor package, I didn’t think there was much to it. I was dead wrong. Like my fellow members of the Y-Generation, there is nothing a like a viral YouTube video-turned-scandal to lift your spirits. However, even with all my psychic powers (that…

451 Marketing, Boston public relations, business, communication, new media, PR, pr crisis, public relations, YouTube
google-zeitgeist-hello-professor-ochocinco

Google Social Search & Pinterest Pointers for Brands

Top Story: Google Integrates Google+ into Search Results As I was scouting out a chili recipe online the other day, I was somewhat surprised to see so many Google results from people I actually know. Who knew that blogger’s chili was so popular that their image is the first result to come up on Google Images?…

451 Marketing, communication, Google, MBTA, Pinterest, PR, Search Engine Optimization, search marketing, Social Media Marketing, Social Networking, Social Search, Twitter
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