How could the NFL, with arguably one of the most sophisticated PR departments in the world, handle a social media fiasco so poorly?
DigiRevCon, short for Digital Revolution Conference, grew from our desire for a forum in which industry leaders and innovators convened to share insights into the latest and greatest in marketing – without all the jargon and boring conference content.
TV, radio and magazines were all created to make advertisers happy. Internet was the first medium that wasn’t created by marketers. Isn’t that crazy?
Many could say Snapchat’s response to the recent leak is much like how its users are viewed: young, a little self-involved and unwilling to take responsibility.
Last week, the 451 team gathered with hundreds of marketers from around the world to share tactics, insight and ideas driving the new era in search marketing.