When I first saw this video of a FedEx employee throwing someone’s computer monitor package, I didn’t think there was much to it. I was dead wrong. Like my fellow members of the Y-Generation, there is nothing a like a viral YouTube video-turned-scandal to lift your spirits. However, even with all my psychic powers (that I believe are a direct result from watching Practical Magic too much), I could not have seen t...

As media budgets are tightening and new social media sites are popping up left and right, they are varying the ways we can connect with reporters. We as PR professionals are constantly changing our media relations strategy. Tuesday night, three members of our public relations team here at 451 Marketing, attended a panel hosted by the Pub Club of New England, where several members of the Boston media unraveled a part ...

Top Story: SOPA/PIPA and the Online Protest Image via Google By now, you've seen the infographic above and are aware of SOPA/PIPA and the rather voal calls to action from many prominent online companies.  Just in case, here's a rundown on why many are outraged by the proposed legislation What do they stand for? SOPA is the "Stop Online Piracy Act" and PIPA stands for (deep breath) Preventing Real O...

Here at 451 Marketing, we think two-legged friends are great and all, but we really love our four-legged (and sometimes three-legged) ones! In this fun Friday post, we wanted to share with you some members of our families. Meet our cold-nosed creatures! Name: Alex Human: Glen Hawkins, Creative Director Gender: Old man Age: 16     The deets: This handsome fellow was adopted from Angel ...

As the prevalence of Facebook advertising continues to grow, more and more marketers are willing to spend on these ads. And I don’t see any reason why they shouldn’t. The ads are well targeted, effective, and, most importantly, have a large audience. Facebook presents this unique opportunity of not only increasing awareness and branding, but also initiating engagement and fan creation. The only problem with Fa...