Ever since I started interning in the public relations industry, I am constantly asked about what I do. Recently, I stumbled upon a great article from PR Daily that made me think about my own experiences working in PR. I came to realize that a lot of people don’t know what PR is, even though we're constantly surrounded by PR in everyday life. Here are four situations you might have experienced if you work in PR:
Over the next two weeks, Boston restaurants are giving guests the opportunity to enjoy exceptional dining at an exceptional price. That's right - Dine Out Boston is back! From March 1 - 6 and 8 - 13, local chefs have crafted special prix fixe menus to delight both longtime visitors and newcomers alike. Here are some of our favorites: Executive Chef/Owner Robert Sisca perfects Provençal fare with fresh, local ingredients. Chef Sisca’s best dishes will be featured throughout Dine Out Boston’s entirety, and they are not to be missed. For just $38 per person, we’re ordering:
- First Course: Hamachi Tartare, with heirloom radish, chicory root and plankton.
- Second Course: Goat Cheese Gnocchi , with pistou, pine nuts and preserved lemon.
- Third Course: Caramelized Bosc Pear Tart, with vanilla crème and pine nut ice cream.
- First Course: Arugula Salad, with dried fruit compote and goat cheese.
- Second Course: Corn Chowder, with pickled chilies and fried mussels.
- Third Course: Grilled Flat Iron, with baby carrots and chimichurri.
- Fourth Course: Lavender Panna Cotta, with strawberry coulis.
- First Course: Crispy Oxtail Croquettes, with red pepper mostarda.
- Second Course: 8 oz Cast Iron Roasted Choice Club Eye NY Strip, with the Boston Chops House sauce, generous frites and seasonal greens.
- Third: Sticky Toffee Pudding, with butterscotch sauce, fig crumb and rum raisin.
- First Course: Beets, with pistachio, goat cheese and mache.
- Second Course: Arctic Char, with lardon, shaved brussels and champagne.
- Third Course: Pineapple Cake, with cherry, pineapple and vanilla.
- First Course: Valencia-style PEI Mussels, with saffron, pancetta, aromatic vegetables, tomato and fresh herbs.
- Second Course: Beef Bourguignon, with burgundy wine braised short rib and bacon lardons.
- Third Course: Chocolate Adventure, with devil's food cake, dark chocolate mousse and chocolate crumble.
- Appetizer: Braised Oxtail, with creamy polenta, pecorino and celery leaves.
- Entree: Frutti di Mare, with littlenecks, mussels, shrimp, calamari and fluke in a tomato-seafood broth.
Top Story: #TheDress -- White and Gold vs. Black and BlueIf you’ve been on social media lately, you’ve undoubtedly seen that dress. What’s the deal? The dress first appeared on Tumblr with the caption, “guys please help me - is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the f--k out." Essentially, some see a black and blue dress, while others see a dress that is white and gold. Some see one combo at one time and later see the other. According to one poll on BuzzFeed, about three-quarters of respondents see white and gold. Business Insider put the dress to the test on Photoshop, where it could not be susceptible to variations in genetics or eye strength. Here is what they found: Basically, one of the colors falls on the black/gold border and the other falls on the blue/white border. The Science Behind the Dress: It has to do with the way human eyes have evolved to see color. Wired explains:
Light enters the eye through the lens—different wavelengths corresponding to different colors . . . Without you having to worry about it, your brain figures out what color light is bouncing off the thing your eyes are looking at, and essentially subtracts that color from the “real” color of the object.While the system usually works just fine, this image hits some sort of perceptual border. “What’s happening here is your visual system is looking at this thing, and you’re trying to discount the chromatic bias of the daylight axis,” says Bevil Conway, a neuroscientist who studies color and vision at Wellesley College. “So people either discount the blue side, in which case they end up seeing white and gold, or discount the gold side, in which case they end up with blue and black.” So when context varies, so will the visual perception. On a white background, most people will see blue, but on a black background, some might see white. One thing is for sure: it can drive a person crazy! Indeed, many were perplexed by the dress, which sparked a viral color debate and storm of tweets:
I don't understand this odd dress debate and I feel like it's a trick somehow. I'm confused and scared. PS it's OBVIOUSLY BLUE AND BLACK — Taylor Swift (@taylorswift13) February 27, 2015
What color is that dress? I see white & gold. Kanye sees black & blue, who is color blind? — Kim Kardashian West (@KimKardashian) February 27, 2015
If that's not White and Gold the universe is falling apart. Seriously what is happening???? — Anna Kendrick (@AnnaKendrick47) February 27, 2015The 21-year-old singer, Caitlin McNeill who originally posted the photo told Business Insider, "I thought my followers on Tumblr would maybe have a good reaction, but I never would have considered that Taylor Swift and Mindy Kaling would be tweeting about it." Brands got a piece of the dress, too:
For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m — Adobe (@Adobe) February 27, 2015
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk — LEGO (@LEGO_Group) February 27, 2015
We've been asked... The dress is blue & black. #tweetfromtheseat — Charmin (@Charmin) February 27, 2015
No filter. #TheDress pic.twitter.com/U1A8A6pNsd — Miller Lite (@MillerLite) February 27, 2015Tell us what colors you see!
Under the Radar: Net Neutrality[caption id="attachment_11049" align="aligncenter" width="474" class=" "] Photo credit: Mark Wilson/Getty Images[/caption] The Federal Communications Commission approved the policy known as net neutrality by a 3-2 vote this week. The policy ensures “that no one – whether government or corporation – should control free open access to the Internet,” said FCC Chairman Tom Wheeler. The topic is dense and can be confusing for even the most tech-savvy of us all. Basically, the FCC proposal is that the Internet will be classified as a public telecommunications utility, meaning the government can regulate it. This proposal also stipulates that Internet service providers are to be a neutral gateway, instead of handling different types of Internet traffic in different ways and at varying costs—in other words, no fast lanes. How It Impacts Communicators:
- The government guarantees protection against fast lanes to give consumers access to reliable, fast Internet connection
- Regulations for service providers indicate that the government is backing communicators against greedy service providers
- Companies will be forced to prove that all new services comply with the law, impeding the speed and reliability of service providers having to deal with the FCC’s regulations
- Regulations could challenge investment in new Internet technology and infrastructure
- If the Internet becomes unreliable, communicators may be forced to ditch social media and real-time, and revisit traditional communications vehicles instead
Tool of the Week: Modaine’s Helvetica No. 1 SmartWith spring break and summer vacations in the near future, this new fitness tracker watch reminds us to stay active! Modaine’s Helevetica No. 1 Smart fitness tracking watch is classically styled to appear like an ordinary watch. The watch ditches the touchscreen LCD display of other smartwatches and goes for a more traditional analog dial at the bottom of its face. Although it is a little basic and you certainly can’t receive or send texts from your wrist, its classical form factor is hiding basic fitness and sleep tracking functionality. The watch tracks your daily level of activity and also connects and uploads your data to the accompanying app over Bluetooth to give you a more in-depth breakdown of your fitness metrics. Users can pinpoint where in their fitness routine they could be improving, or what factors may be preventing them from getting a good night’s sleep. Mondaine’s Helvetic No. 1 Smart, available in the fall, is being positioned as a fashion accessory over a fitness tracker, however, and will go for about $900 a pop – easily the most expensive fitness and sleep tracker wearable. But, as they say, you can’t put a price on style!
Around the Hub: National Girl Scout Cookie WeekendThe Girl Scouts of Eastern Massachusetts celebrate National Girl Scout Cookie Weekend Friday, Saturday and Sunday with cookie booths set up in more than 100 communities across the region. The Girl Scouts of Eastern Mass. have 28,000 members. You'll find Girl Scout cookie booths after school today from 3:30 p.m. to 7 p.m. at several Boston T stations, including Downtown Crossing, South Station, Back Bay Station, Copley Square, Kendall Square, Kenmore Square and Harvard Square. Check out the Cookie Locator here to find a full list of cookie booth locations in Eastern Mass. There's even a cookie locator app for your smart phone! Have you gotten your fix?
Here’s an inside look into the individuals who fuel 451 Marketing’s award-winning integrated communications strategies. This month, we present Tyrone Pardue, Director of Branding at 451 Marketing!
As industry veteran, having been in the branding and creative business for decades, how have you seen it change since you first started?It’s very different. The industry didn’t change a lot between the 1950’s and 1990’s, but once personal computing took hold it changed very rapidly. People began doing a lot of their own brochures, ads and other creative that was once only done by professionals trained to do it. As such, the overall standard of creative work dropped a lot. The Internet caused a lot of design-dysfunction, too, at first. More recently, however, quality is beginning to turn around. The introduction of cloud services like Adobe’s Type Kit is helping improve typographic standards, and Google’s new Material Design guides will go a long way towards cleaning up all the unnecessary noise in web design.
It all comes down to attention to detail. That's what differentiates good from great work.
Prior to joining 451 Marketing, you established your own boutique agency back in your hometown of Dublin. How has working with international clients influenced your method?Working internationally isn’t much different. A lot depends on the personal relationship with the client and what they expect from a creative specialist. As both a strategist and designer, I’ve learned to be flexible in my approach depending on client needs and expectations. You can’t work successfully with multiple clients in different industries with a one-size-fits-all approach.
What was your dream job as a child?I wanted to be a fireman. I really liked their shiny red engines! I had a really cool little fire engine peddle car with ladders on the side, and a fireman’s helmet.
What’s something about you that would really surprise people to know?I’ve practiced Karate and Jiujitsu for over 40 years! I train almost every day and mentor a group 12 black belts that have their own schools in the US and in Ireland. It’s keeps me grounded.
What’s the best career advice you’ve ever gotten?Learn quickly.
What have you found to be the biggest challenge in branding and creative?Being original… there is just nothing that has not been done already in some way, shape or form.
Which brands do you admire for their branding and creative work?My list seems to change almost weekly these days, but at the moment, I'm a big fan of Apple, Audi, Toms, London Transport, Vueling, and El Banco Deuno.
You’re a big proponent of listening to music while you work. How does it inspire you?I’ve been told my music is sometimes too loud… haha. I use music in a couple of ways, one is to get in the zone when I need to write or do some creative thinking. For that I like classical or Jazz. I listen to Fauré, Debussy, Prokofiev, Mozart, Stan Getz. I am not adverse to some Gregorian chants either. If I want an energy boost I turn to rock or punk. I’ve got all The Clash, The Jam, Ramones etc. I saw lots of the original British punk bands live in Dublin. On the rock side I listen to the classics like Zeppelin, Black Sabbath, and some of the newer bands like The Mescaleros, Red Hot Chili Peppers, U2, Smashing Pumpkins, Ryan Adams, The Killers, Kings of Leon etc. I do like some of the new stuff and have playlists with Banks, Selah Sue, James Blake, Lord Huron, Edward Sharp, and lots more. I use Spotify or Pandora for this stuff. For some mystic inspiration it has to be Van Morrison… an old favorite. Never tired of Astral Weeks. Check out his live performance of the whole album at the Hollywood Bowl in LA a couple of years back… outstanding.
Mobile searches aren’t always locally-focused, but when they are, they represent extremely low-funnel traffic – a study last year indicated that four out of every five local searches on a mobile device results in a conversion. What this means for marketers is obvious – you need to be optimized for local searches. But how? Here are some key steps to take: