Who wants to get up at 5 am on their day off? That is the attitude many Americans have embraced since wiping Black Friday off of their schedules. But thanks to the fast paced technologically advanced world we live in, consumers no longer have to cut coupons and set alarms to receive the best deals [...]
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Black Friday, boston advertising, boston maketing, Boston public relations, cyber Monday, new media
This past Sunday, MTV bid farewell to one of the most iconic programs the network has ever produced over the course of its near 30-year history. “Total Request Live,” or “TRL”, officially signed off the air for one last time, marking the end of the road for a show known just as well for launching [...]
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boston advertising, boston branding, boston marketing, Boston public relations, MTV, new media, TRL, Web 2.0
This past summer, the latest version of Adobe Acrobat was released with Flash video support. While this may not seem groundbreaking at first blush (older versions of Acrobat have allowed for embedded video with Quicktime, etc.), Acrobat 9 actually integrates the video directly into the document as opposed to relying on an external video player [...]
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advertising
“How do you creative guys get your ideas?” I hear that question a lot and my answer is usually that it’s a process. Sometimes you get the “ah ha!” moment in the shower then pretend to spend all day working on it, but unfortunately those are few and far between. Most of the time we [...]
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advertising
Companies worldwide have finally realized that the Middle Eastern market and Arabic speaking consumers are an under serviced demographic. As a result, there is a growing demand for modern Arabic typefaces. More and more international corporations are seeking out Arab designers to create custom fonts and logos to appeal to the Middle Eastern market. Just [...]
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advertisingTags:
Arabic, bilingual, boston media, Bukra Extra Bold, calligraphy, corporate identities, digital branding, Futura, global marketing, Ibn Battuta Mall, Middle East, Pascal Zoghbi, screen fonts, type design, typefaces
Before I delve into this charged and heavily argued subject, let me just start by asking you to think back. Try to remember the brand behind the commercial that I am going to try and describe to you now. It begins with a rock guitar solo and a scene of guys playing football. It then [...]
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advertising
I often get asked to force-fit our agency into predetermined labels. For instance, I was recently signing up for an event and was asked the question: “Are you an advertising agency, a public relations agency, an interactive agency, a social media agency, or a marketing agency?” I had to choose one, so I chose “marketing [...]
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advertising, boston branding, boston marketing, Boston public relations, branding, mobile marketing, PR 2.O, public relations, SEO, Social Media
When you hear the beep that you have a new text message it might not be from your best friend anymore. Instead, the message could be a Mobile Marketing tool sent by advertisers and marketers that you agreed to receive texts from. How do you know that the text messages are not spam? That is [...]
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new mediaTags:
boston branding, boston marketing, Boston public relations, mobile marketing, new media, Web 2.0
Regardless of your political affiliation, I think anyone would agree that no small part of the success of President-Elect Obama’s campaign was due to their groundbreaking use of New Media. While presidential campaigns have been using interactive marketing for several election cycles now, the technology becomes more and more advanced with each one. In 2000, [...]
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Barack Obama, boston branding, boston marketing, Boston public relations, John McCain, new media, SEO
Welcome to Heat, the official blog of The Leader in New CommunicationsTM – 451 Marketing! If you are unfamiliar with us, I will fill you in:
Back in 2004, a couple of interactive marketing veterans named AJ Gerritson & Nick Lowe recognized a paradigm shift in the world of marketing, advertising & public relations. Rather [...]
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