Welcome to Heat!

Welcome to Heat, the official blog of The Leader in New CommunicationsTM - 451 Marketing! If you are unfamiliar with us, I will fill you in:

Back in 2004, a couple of interactive marketing veterans named AJ Gerritson & Nick Lowe recognized a paradigm shift in the world of marketing, advertising & public relations. Rather than sit back and wait to see how it would all take shape, like most firms have done, they decided to get a jump on the competition. With a phone line and a couple of PCs, the two enterprising lads founded 451 Marketing - an agency that could offer companies a way to better connect and engage their customers through a combined new media and traditional communications approach that utilized both advertising and public relations. Turns out they were on to something. The agency has grown substantially since then - with an award-wining design team, cutting-edge new media specialists and *ahem* one talented and well connected public relations team - 451 Marketing has emerged as The Leader in New Media CommunicationsTM. We have created a targeted and fully-integrated communications approach that harnesses new technology to ensure that a client's message breaks through the noise and is heard clearly by their customers. If you don't believe me, ask our satisfied clients.

Where did the "451" in 451 Marketing come from you ask? No it's not the address of their first office (would you really want to hire an agency that was that obvious?). And no, it's not because when added together the numbers equal a Perfect 10 (although Nick is a big Sudoku fan). See, the number comes from the temperature at which paper burns - 451 degrees Fahrenheit! Advertising on paper is so 2003! It's a good thing these guys recognized this, because they subsequently found that the brands they've created and communicated over the past four years have been so hot that they're too hot for paper!

The 451 Marketing Heat blog will be a place for the new media junkies over here at 451 to muse, discuss and sometimes rant about the things that get us going! Please check in often, read what we have to say and feel free to tell us what you think, because the beauty of new media is that it's interactive!

Cheers,

Tom Lee, Partner & Director of Public Relations

Thomas Lee

Tom has more than 13 years of public relations and journalism experience. Before joining 451, Tom spent five years at Regan Communications in Boston, providing strategic communications for a wide range of local and national companies including Dunkin’ Donuts, New Balance Athletic Shoe Inc., RE/MAX of New England, Boston Celtics, Mix 98-5 (WBMX-FM), Boston magazine, Boston Herald, Boston’s Weekly Dig, Boston Wine Expo, Cask ‘n Flagon, Bluestone Holdings, Langer Broadcasting, and The Glynn Hospitality Group. Prior to Regan, Tom served as Public & Media Relations Manager at The Massachusetts Hospital Association and for three years as spokesman for the Massachusetts Water Resources Authority.

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