Archive for November, 2008
Does Sex Sell?
Before I delve into this charged and heavily argued subject, let me just start by asking you to think back. Try to remember the brand behind the commercial that I am going to try and describe to you now. It begins with a rock guitar solo and a scene of guys playing football. It then…
What is 451 Marketing?
I often get asked to force-fit our agency into predetermined labels. For instance, I was recently signing up for an event and was asked the question: “Are you an advertising agency, a public relations agency, an interactive agency, a social media agency, or a marketing agency?” I had to choose one, so I chose “marketing…
Innovations in Mobile Marketing
When you hear the beep that you have a new text message it might not be from your best friend anymore. Instead, the message could be a Mobile Marketing tool sent by advertisers and marketers that you agreed to receive texts from. How do you know that the text messages are not spam? That is…
Welcome to Heat!
Welcome to Heat, the official blog of The Leader in New CommunicationsTM – 451 Marketing! If you are unfamiliar with us, I will fill you in: Back in 2004, a couple of interactive marketing veterans named AJ Gerritson & Nick Lowe recognized a paradigm shift in the world of marketing, advertising & public relations. Rather…