January 26, 2009      By: NicholasLowe  
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So why would you use social media to market your products?  Is it because it’s what the cool kids are doing? I hope that’s not your rationale.  If that is your reason, then you’re probably not using it to its full potential.
Granted, the cool kids ARE doing it, but that’s not the point.  Social Media Marketing is [...]

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new media
January 22, 2009      By: Thomas Lee  
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I read an interesting blog post yesterday entitled “What all PR people should know about journalists”, written by Rohit Bhargava on his Influential Marketing Blog. The post had been “re-tweeted” by someone I follow on Twitter. As a former journalist who came over to the PR “Dark Side” 12 years ago, I was naturally intrigued. [...]

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public relations
January 21, 2009      By: brie451  
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Janis Krums' Photo of US Airways Flight 1549 in The Hudson River

When a major news event occurs, naturally, news stations and websites are often the first place readers go to get the latest information. With society and technology changing, however, social media has taken a step ahead of traditional media and has proved to be a reliable source for breaking news information.
When U.S Airways Flight 1549 [...]

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new media
January 20, 2009      By: jpalopoli  
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On this historic day of the inauguration of Barack Obama, I can not think of a more fitting topic to write about than content management systems. What, you can’t see the parallel?
Ok, in all seriousness, when was the last time you updated the content on your website? 3 months? 6 months? Is this because you [...]

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Websites
January 16, 2009      By: jbenanto  
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A recent viewing of Clint Eastwood’s latest film, “Gran Torino,” got me thinking about a lot more than just the final scenes of the movie and its excellent screenplay. I actually began to think long and hard about Clint Eastwood, his performance, his career path, and even, his image.
In this particular film, part “Unforgiven”-style modern [...]

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new media
January 15, 2009      By: loryneatoui  
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As we all turn a new page and start making plans for the coming year, those of us in marketing may want to reconsider this year’s online video strategy.
2008 was a landmark year for online video. Not only were 75% of the U.S. internet audience watching videos online, but the average online video viewer watched [...]

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Uncategorized
January 14, 2009      By: Thomas Lee  
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Happy New Year! I hope everyone enjoyed the holiday season. We here at 451 Marketing sure did!
I apologize that Heat has…er…cooled down a bit. It has been really busy around here, but that’s no excuse. We’re back now and we’re here to stay! My New Year’s resolution for 2009 is to make sure that Heat [...]

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Welcome