Archive for January, 2009
Are you on the right track?
So why would you use social media to market your products? Is it because it’s what the cool kids are doing? I hope that’s not your rationale. If that is your reason, then you’re probably not using it to its full potential. Granted, the cool kids ARE doing it, but that’s not the point. Social Media Marketing…
What Reporters Should Know About “The Dark Side”
I read an interesting blog post yesterday entitled “What all PR people should know about journalists”, written by Rohit Bhargava on his Influential Marketing Blog. The post had been “re-tweeted” by someone I follow on Twitter. As a former journalist who came over to the PR “Dark Side” 12 years ago, I was naturally intrigued.…
Twitter Breaks News While Traditional Media Sits in Midtown Traffic
When a major news event occurs, naturally, news stations and websites are often the first place readers go to get the latest information. With society and technology changing, however, social media has taken a step ahead of traditional media and has proved to be a reliable source for breaking news information. When U.S Airways Flight…
Hail To The CMS
On this historic day of the inauguration of Barack Obama, I can not think of a more fitting topic to write about than content management systems. What, you can’t see the parallel? Ok, in all seriousness, when was the last time you updated the content on your website? 3 months? 6 months? Is this because…
Building Your Brand In 2009 – Are You The Next Clint Eastwood?
A recent viewing of Clint Eastwood’s latest film, “Gran Torino,” got me thinking about a lot more than just the final scenes of the movie and its excellent screenplay. I actually began to think long and hard about Clint Eastwood, his performance, his career path, and even, his image. In this particular film, part “Unforgiven”-style…
