So why would you use social media to market your products? Is it because it’s what the cool kids are doing? I hope that’s not your rationale. If that is your reason, then you’re probably not using it to its full potential.
Granted, the cool kids ARE doing it, but that’s not the point. Social Media Marketing is [...]
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new mediaTags:
boston branding, boston marketing, Boston public relations, Google, new media, PR 2.0, SEO PR, Social Media Marketing, Web 2.0
I read an interesting blog post yesterday entitled “What all PR people should know about journalists”, written by Rohit Bhargava on his Influential Marketing Blog. The post had been “re-tweeted” by someone I follow on Twitter. As a former journalist who came over to the PR “Dark Side” 12 years ago, I was naturally intrigued. [...]
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public relationsTags:
451 Marketing, Boston Herald, Boston public relations, Jayson Blair, Lizzie Grubman, media, New York Times, Newspapers, public relations, Rohit Bhargava, The Boston Globe
When a major news event occurs, naturally, news stations and websites are often the first place readers go to get the latest information. With society and technology changing, however, social media has taken a step ahead of traditional media and has proved to be a reliable source for breaking news information.
When U.S Airways Flight 1549 [...]
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new mediaTags:
Boston public relations, Chesley B. Sullenberger, new media, Social Media, Social Networking, U.S Airways Flight 1549, Web 2.0
On this historic day of the inauguration of Barack Obama, I can not think of a more fitting topic to write about than content management systems. What, you can’t see the parallel?
Ok, in all seriousness, when was the last time you updated the content on your website? 3 months? 6 months? Is this because you [...]
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WebsitesTags:
boston advertising, boston design, boston marketing, boston web design, CMS, content management system, Drupal, Joomla, new media, Open Source, Web 2.0
A recent viewing of Clint Eastwood’s latest film, “Gran Torino,” got me thinking about a lot more than just the final scenes of the movie and its excellent screenplay. I actually began to think long and hard about Clint Eastwood, his performance, his career path, and even, his image.
In this particular film, part “Unforgiven”-style modern [...]
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new media
As we all turn a new page and start making plans for the coming year, those of us in marketing may want to reconsider this year’s online video strategy.
2008 was a landmark year for online video. Not only were 75% of the U.S. internet audience watching videos online, but the average online video viewer watched [...]
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UncategorizedTags:
Beware of the Doghouse, boston branding, boston marketing, dynamic videos, Hulu, interactive, MITX panel discussion, new media, New Media Marketing, online marketing, online video, Social Media Marketing, Tiger Woods Walks on Water, TV shows, viral hits
Happy New Year! I hope everyone enjoyed the holiday season. We here at 451 Marketing sure did!
I apologize that Heat has…er…cooled down a bit. It has been really busy around here, but that’s no excuse. We’re back now and we’re here to stay! My New Year’s resolution for 2009 is to make sure that Heat [...]
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