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March 16, 2009
By:
jbenanto
Seth Godin, one of my personal marketing Sherpas, opined in one of his recent blog posts on “The difference between PR and publicity”. As with most of his insights, the post elicited plenty of views and comments as he decided to characterize the distinction between publicity as merely end-game media coverage and PR as the [...]
Tags:
451 Marketing, boston marketing, Boston public relations, business lead generation, Inbound Marketing, new media, New Media Marketing, online lead generation, Social Media
March 13, 2009
By:
brie451
One of the most adverse domino effects of our current economic situation has to be the distressing troubles currently afflicting the advertising and marketing industries. Because of companies’ fiscal obligations and their deteriorating bottom lines, executives have shown little restraint in slashing their ad budgets and downsizing any of their prior plans for monumental, traditional [...]
Tags:
boston advertising, boston branding, boston marketing, Boston public relations, business lead generation, Inbound Marketing, online lead generation, recession, Social Media, Social Networking
March 12, 2009
By:
lplank
If you own a business you probably have a website (if you don’t, get one…fast!). If you have a website, then you have undoubtedly heard the term “SEO”. Well, what exactly is “SEO”? It’s a question I ask people regularly and I am still amazed at the myriad answers that I receive. The simple answer [...]
Tags:
451 Marketing, advertising, Boston public relations, branding, SEO, Social Media, Social Media Marketing, Web 2.0
March 3, 2009
By:
jbenanto
A successful inbound marketing campaign, one that provides a higher ROI for clients than traditional marketing communications plans, has a lot of similarities to a winning baseball club. In order to win consistently in baseball, you need to be able to take the lead by scoring more runs then your opponent. To maintain the lead, [...]
