Archive for April, 2009
Non-profits: How Are You Using Social Media to Tell Your Story?
Bloggers, including the crew here at 451 Heat, have discussed at length how and why companies should be utilizing social media tools and social networking sites to their advantage. But it is important to also note that non-profits—charities, community service organizations, preservationists, and causes of all kinds—can also stand to benefit immensely from the tools…
An Online Dilemma, and an Opportunity, for the News
An article in today’s New York Times examines the “free-versus paid online content” debate that is currently on the minds of all members of the newspaper and magazine publishing industry. Amidst a decline in their subscriber-base, many publications embraced the internet as a channel to help build their audience and increase revenues. But the recession…
The Keys to Being a Good Online Neighbor
A valued member of an online social networking community acts no differently then they would as a member of any other type of social community. The principles of online interaction are essentially the same as those that are established in, say, a neighborhood. Networking– The fundamentals of building your relationships within an established community begins…