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May 28, 2009
By:
jbenanto
For the latest edition of HEAT, we picked the brain of one of our favorite social media gurus, Mike Troiano (@MikeTrap), to find a little bit more about how he has made the transition from “varsity ad guy” to popular social media branding blogger at http://scalableintimacy.com/. Mike, currently based in the Boston suburbs, is constantly [...]
Tags:
B2B Marketing, Crimson Hexagon, Interactive Marketing, Qualified Leads, Scalable Intimacy, SEO, Social Media Branding, Social Media Marketing
May 22, 2009
By:
ajgerritson
Forrester Research Reports that B2B Technology Decision Makers Use Social Media to Make Purchasing Decisions
Forrester Research recently released a report stating that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes. 77 percent is HUGE! So, you can assume that your prospective customers are [...]
Posted in:
Inbound MarketingTags:
B2B Marketing, B2B Sales, B2B Social Media Lead Generation, BtoB, Forrester Research, online lead generation, online marketing, ROI
May 15, 2009
By:
jbenanto
Today’s issue of the Boston Business Journal reports how 451 Marketing has repositioned itself for success. Read the full article below:
Taking the lead: Interactive marketing agency bolsters position with new media strategies
Boston Business Journal
by Sean McFadden
May 15, 2009
http://boston.bizjournals.com/boston/stories/2009/05/18/smallb1.html
A costly error in judgment can cripple a small organization. It can also be a blessing in disguise [...]
Tags:
451 Marketing, Boston Marketing Agency, Boston Public Relations Agency, Inbound Marketing, New Media Strategies, online lead generation, Social Media
May 14, 2009
By:
ajgerritson
If you are a marketer for a B2B company and are considering contracting an agency to execute social media marketing initiatives on your behalf, you should look to agencies with expertise in B2B marketing. Most agencies that specialize in social media have a lot of business-to-consumer (B2C) experience. They identify clients’ target markets and use [...]
Posted in:
Social Media MarketingTags:
B2B Marketing, B2B Sales, B2B Social Media Lead Generation, new media, Social Media & Sales Cycle, Social Media Agency, Social Media Marketing
May 12, 2009
By:
jbenanto
One of our very own founding partners, AJ Gerritson, was featured in the most recent issue of Mass High Tech. Journalist Lynette F. Cornell compiled a piece that focuses on how some of the important skill sets that are honed by playing the game of rugby–leadership, team work, mental toughness and dedication–are easily transferable to the corporate boardroom. Take [...]
Posted in:
Interviews
May 6, 2009
By:
jbenanto
Quite often we receive this question from individuals that possess varied amounts of online savvy. Some have a solid grasp of how to utilize sites like Facebook and LinkedIn for personal and professional purposes, but they struggle to understand the benefits (and the “point”) of Twitter. Others are just confused about everything that is going on in [...]
