Archive for May, 2009
Our Interview with "Scalable Intimacy's" Mike Troiano
For the latest edition of HEAT, we picked the brain of one of our favorite social media gurus, Mike Troiano (@MikeTrap), to find a little bit more about how he has made the transition from “varsity ad guy” to popular social media branding blogger at http://scalableintimacy.com/. Mike, currently based in the Boston suburbs, is constantly…
B2B Marketer? Every Brand Can be “Social”
Forrester Research Reports that B2B Technology Decision Makers Use Social Media to Make Purchasing Decisions Forrester Research recently released a report stating that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes. 77 percent is HUGE! So, you can assume that your prospective customers…
451 Marketing Featured in the Boston Business Journal
Today’s issue of the Boston Business Journal reports how 451 Marketing has repositioned itself for success. Read the full article below: Taking the lead: Interactive marketing agency bolsters position with new media strategies Boston Business Journal by Sean McFadden May 15, 2009 http://boston.bizjournals.com/boston/stories/2009/05/18/smallb1.html A costly error in judgment can cripple a small organization. It can…
B2B Company? You Need an Agency with B2B Experience
If you are a marketer for a B2B company and are considering contracting an agency to execute social media marketing initiatives on your behalf, you should look to agencies with expertise in B2B marketing. Most agencies that specialize in social media have a lot of business-to-consumer (B2C) experience. They identify clients’ target markets and use…
Mass High Tech: Tech heads tackle stress, build leadership on the rugby field
One of our very own founding partners, AJ Gerritson, was featured in the most recent issue of Mass High Tech. Journalist Lynette F. Cornell compiled a piece that focuses on how some of the important skill sets that are honed by playing the game of rugby–leadership, team work, mental toughness and dedication–are easily transferable to the corporate boardroom. Take…