Quite often we receive this question from individuals that possess varied amounts of online savvy. Some have a solid grasp of how to utilize sites like Facebook and LinkedIn for personal and professional purposes, but they struggle to understand the benefits (and the “point”) of Twitter. Others are just confused about everything that is going on in the world of new media and find Twitter to be the most perplexing.
The fact of the matter is that there is no easy answer to the question. As an individual, you can do whatever you want to do with Twitter. You can follow your favorite celebrities, follow your favorite news site for real-time news updates, or you could just follow a few of your friends in order to communicate with them all within one channel.
But there are plenty of ways to get more out of the time and energy that you devote to Twitter. For the job seeker desperately looking for employment opportunities in a recession, there are hosts of individuals, recruiters and businesses available to follow and add to your network. If you are gainfully employed, you should follow those individuals and organizations that can provide insights that are relevant to you and your industry–journalists, competitors, trade groups, thought leaders, etc.
The key to running a Twitter account for your business differs a bit. As a brand on Twitter, it is important to be even more engaging with users, and also mindful of all of your brand mentions. Every Twitter user out there should be considered as either a customer or a prospect. The opportunities to respond to customer complaints (brand management) or prospect inquiries (lead generation) on Twitter are extraordinary. But bear in mind the importance of maintaining a human feel to the Twitter account. No one on the social web wants to interact with corporate robots so make sure that you develop a personlity for your brand. Focus on posting quality information rather than massive quantities of untargetted SPAM. PC World provides a more extensive examination of how businesses should be using Twitter here.
Are you doing anything differently for yourself or your company on Twitter? Let us hear it.