Archive for June, 2009
Recent Study Finds 90% of Tweets are Done by 10% of Twitter Users…So What?
You may have heard about a recent study conducted by the Harvard Business School that found more than 90% of the content posted on Twitter is generated by only 10% of all users. To some, the study results may come across as negative, perhaps enticing social media skeptics to believe that Twitter is overrated, or…
The Green Revolution
As anyone with more than a few followers on Twitter will tell you, green is the color of the moment. More and more people are coloring their Twitter photos with a green tint in solidarity with the supporters of Iran’s defeated presidential candidate, Mir Hossein Mousavi. The movement is being branded on-the-fly with the use…
Republicans Taking to Twitter to Take Back the House?
In the early 1990s, Republican politicians dominated talk radio. Persuasive speakers used the medium to advance their political agendas (through their own shows, interviews, and ads) and uproot scores of Democratic congressmen, governors, and state lelegislators in the 1994 election. Today, we have an interesting parallel. Republicans are now proactively using Twitter to build up…
Social Media Accounts Get Verified
Leading social media sites have been changing things up a bit lately, and have started the trend of offering verified accounts to certain individuals, businesses and other organizations. What is a verified account? It’s really simple: having verified accounts simply means the public can easily see if an account is authentic—in other words, that the…
Selling the C-Suite on Social Media
One of the popular questions I get asked is “How do I build support for a social media campaign at the C-level?” To get decision makers like your CEO and CFO behind a social media campaign, you must have a well defined objective. Ask yourself, “What do I want to get out of my campaign?”…