You may have heard about a recent study conducted by the Harvard Business School that found more than 90% of the content posted on Twitter is generated by only 10% of all users. To some, the study results may come across as negative, perhaps enticing social media skeptics to believe that Twitter is overrated, or [...]
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Harvard Business School, Idle Class of Social Media, online marketing, Social Media, Social Media Marketing, Social Networking, Twitter
As anyone with more than a few followers on Twitter will tell you, green is the color of the moment. More and more people are coloring their Twitter photos with a green tint in solidarity with the supporters of Iran’s defeated presidential candidate, Mir Hossein Mousavi.
The movement is being branded on-the-fly with the use of [...]
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Social Media
In the early 1990s, Republican politicians dominated talk radio. Persuasive speakers used the medium to advance their political agendas (through their own shows, interviews, and ads) and uproot scores of Democratic congressmen, governors, and state lelegislators in the 1994 election.
Today, we have an interesting parallel. Republicans are now proactively using Twitter to build up support [...]
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New Media Communications, Obama on Twitter, Obama's New Media Plan, Republicans on Twitter, Social Media, Twitter
Leading social media sites have been changing things up a bit lately, and have started the trend of offering verified accounts to certain individuals, businesses and other organizations. What is a verified account? It’s really simple: having verified accounts simply means the public can easily see if an account is authentic—in other words, that the [...]
One of the popular questions I get asked is “How do I build support for a social media campaign at the C-level?” To get decision makers like your CEO and CFO behind a social media campaign, you must have a well defined objective. Ask yourself, “What do I want to get out of my campaign?” [...]
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B2B Social Media Marketing, online lead generation, Qualified New Business Leads, Social Media, Social Media for the C-Suite
Since its inception, Facebook has linked to user profiles through randomly assigned numbers in the URL (e.g., “http://facebook.com…id=592952074/”). While effective, the method has not allowed users to easily share links to their profiles with others. When copying and pasting a link was the main option, users often found themselves sifting through Facebook search results [...]
The professional networking site LinkedIn has over 40 million users in more than 200 countries. If you join LinkedIn and create a profile, you can expand your network by connecting with friends, co-workers, and former colleagues. As a professional social networking site, LinkedIn enables individuals to build and extend their “professional brand,” by showcasing their [...]
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B2B Lead Generation, B2B Social Media Marketing, Content Marketing, Expert Positioning, Inbound Marketing, Lead Generation, LinkedIn, Social Media Marketing
If you are an active member of the social media community, particularly here in Boston, then you undoubtedly know the name C.C. Chapman (@cc_chapman). A Co-Founder and Managing Partner of new media consultancy The Advance Guard, and an avid blogger and podcaster, C.C. specializes in helping brands to better understand the social web and how [...]
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Brand Ambassador, C.C. Chapman, Inbound Marketing, new media, Social Media, Social Media Marketing, The Advance Guard, Zappos
This afternoon, 451 Marketing officially announced the launch of the B2B Social Contest. The contest, open to companies that sell a business-to-business product or service, will award a free, 6-month online lead generation campaign (a $42,000 value) to the company that best articulates how and why social media will help its business grow.
The contest will [...]
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