This afternoon, 451 Marketing officially announced the launch of the B2B Social Contest. The contest, open to companies that sell a business-to-business product or service, will award a free, 6-month online lead generation campaign (a $42,000 value) to the company that best articulates how and why social media will help its business grow.
The contest will run from June 1, 2009 through September 1, 2009. B2B companies that wish to enter the contest must, in an e-mail, describe their company, its mission, product or service, what differentiates their company from competitors, and why and how they think social media marketing will positively impact their B2B business. Upon receipt, e-mail submissions will be posted on The B2B Social Contest Blog.
Companies are encouraged to ask their clients, friends, and colleagues to comment on their company’s post. On September 1, 2009, 451 Marketing will tally the total number of comments each post received over the course of the 3 month contest. The five posts with the most comments will be considered finalists, and 451 Marketing will select the winner from this pool.
If you have any questions about the submission, nomination or selection process, feel free to reach us at B2Bsocial@451marketing.com, or on Twitter (@451Heat). Thanks and good luck!