Archive for August, 2009
The Evolution of Crisis Communication
After finishing Neil Swidey’s 2-part story in The Boston Globe Magazine last week – “Trapped Under The Sea”, the untold story of two divers who died in the Massachusetts Water Resources Authority (MWRA) Deer Island Treatment Plant Outfall Tunnel – I was immediately transported back 10 years to one of the seminal events of my…
Social Media and Generation X
Although social media may seem to belong to teenagers and early 20 something’s, it has become widely adopted across all generations. Online social network acceptance by American adults has grown by more than 400% since 2005 (courtesy of PEW). Among the most intriguing adult demographics are the Gen Xers (those born between 1960-1979). Gen Xers…
Social Media Can Be a Game, but Never Forget Why You Are Playing
As soon as news leaked through a corporate memo that ESPN was going to regulate their employee’s free use of social networking sites like Twitter, the social media community sounded off their collective disapproval. “Dear ESPN—You’re Doing it Wrong” was the title of social media expert Chris Brogan’s blog post on the subject, which alluded…