Archive for October, 2009
Managing PR in a Crisis: An exclusive panel discussion produced by AMA Boston
“Two experienced divers die mysteriously in the tunnel from Boston to Deer Island. Archdiocese of Boston officials cover up an insidious scandal that spans decades of sexual abuse. U.S. forces invade Iraq while longtime American allies howl in protest. Only well-prepared, quick-thinking PR experts with prolific backgrounds in crisis management could manage—and succeed—in defusing these…
How the hell do I get this printed?
Commercial printing, digital printing, desktop printing, online vendors…. Arrg! How many times have you found yourself in this quandary: You have to print something, you have a deadline looming and marketing people are either unavailable, or non-existent? Here are a few rules of thumb to follow to get the best quality printed product on time…
451 Marketing's Strategize or Die Workshop Will Be Held On 10/22/09
You know about social media, you want to use social media, you have a budget for social media, but you are worried about wasting time and resources, if you don’t do it right. 451 Marketing’s Strategize or Die! Workshop can help! October’s workshop will take a close look at several examples of both B2B and…
Sending your child to school for the first time
Recently, I was speaking to an industry group that hasn’t really done much with social media as a whole. It’s really not the group’s fault; this industry just happens to be heavily regulated when it comes to its communication to investors and end-users. But not surprisingly, as end-users have become increasingly active on these channels,…
Medium Regular with Milk and Four Sugars
Looking at the consumer landscape, it is easy to pick out brands that have been with us for as long as we can remember. Immediately, you might think of brands like Coca-Cola, Apple, IBM, McDonald’s and many others. Their personalities are emblazoned in our minds to the point where we can recite their popular jingles…