Archive for January, 2010
Guerilla Marketing, Street Promotions and Foursquare
I LOVE guerilla marketing, street promotions and any form of alternative marketing. I am not really sure why I do. Maybe, it’s because there is an opportunity to connect in person with someone who represents the brand? Maybe, it’s because I love out-of-the-box thinking, or because it spices up my day? In any case, these…
How to Use the Answers Feature on LinkedIn for Business Development
If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section. The LinkedIn Answers section is a great tool to…
Boston: The Cradle of Innovation
By @AJGerritson Boston is a city steeped in history. Outsiders associate us with conservative values, understatement and bare-knuckle street politics. What many fail to realize is that Boston is consistently on the forefront of innovation. This is something I am incredibly proud of as a Bostonian. I believe the city’s current administration has done a…
Cool New Facebook Feature
Last Tuesday, January 12, Facebook launched a new feature that allows users to respond to Facebook email notifications (i.e. comments made on wall posts) and post directly to Facebook without being logged in to the platform. THANK YOU, FACEBOOK! This new feature will make it so much easier for users who are scrolling through their…
Crap. We’re Screwed.
Recently I’ve seen bloggers/writers focus on both “grown up” social media that is based on sound strategy and companies that are better staffed for tackling different social media initiatives. (See Mack Collier’s recent post “Is social media growing up”) Over the last 6-12 months, many organizations added a social media strategist or social media director…