I LOVE guerilla marketing, street promotions and any form of alternative marketing. I am not really sure why I do. Maybe, it’s because there is an opportunity to connect in person with someone who represents the brand? Maybe, it’s because I love out-of-the-box thinking, or because it spices up my day?
In any case, these are [...]

If you’re on LinkedIn, you should use the Answers feature for business development by showcasing your knowledge through answering users’ questions in your area of expertise. You can build brand reputation and position your company as a leader in your industry by utilizing the Answers section.

The LinkedIn Answers section is a great tool to gain [...]

By @AJGerritson
Boston is a city steeped in history. Outsiders associate us with conservative values, understatement and bare-knuckle street politics.

What many fail to realize is that Boston is consistently on the forefront of innovation.
This is something I am incredibly proud of as a Bostonian. I believe the city’s current administration has done a tremendous job of [...]

Last Tuesday, January 12, Facebook launched a new feature that allows users to respond to Facebook email notifications (i.e. comments made on wall posts) and post directly to Facebook without being logged in to the platform.
THANK YOU, FACEBOOK!
This new feature will make it so much easier for users who are scrolling through their alerts (on [...]

Recently I’ve seen bloggers/writers focus on both “grown up” social media that is based on sound strategy and companies that are better staffed for tackling different social media initiatives. (See Mack Collier’s recent post “Is social media growing up”)
Over the last 6-12 months, many organizations added a social media strategist or social media director to [...]

I am hopeful that 2010 is going to bring much prosperity to all of us in business. This past year has been one in which many of us (including myself) have learned a great deal. Personally, I have seen competitors rise and fall, our own agency evolve, and many great advances in social media marketing, [...]

You have to be kidding me… (Photo taken this morning. Notice the other books inside our door from the other day)

This morning I spent a few minutes moving bags filled with obviously unwanted phone books from our building’s entrance way. (See picture below.) As I moved the bags I couldn’t help but ask myself, “Who still uses these books? How much did they cost to print? How many trees were cut down to produce enough [...]

Do you have a conference, seminar, webinar or other business event coming up? Do you want to make sure the right people hear about it and, more importantly, attend? LinkedIn Events present an effective and easy way to generate awareness for your upcoming sessions and ensure you are promoting the information to prospects.

So how do [...]

By @ajgerritson
When I was 11 years old, I remember moving into a new neighborhood with my family during the summer. I didn’t have any friends, I didn’t know where the other kids would meet and play and it was kind of a daunting experience (although, an 11 year old would never say the word “daunting” [...]