It’s now a bird-eat-bird world

I am hopeful that 2010 is going to bring much prosperity to all of us in business. This past year has been one in which many of us (including myself) have learned a great deal. Personally, I have seen competitors rise and fall, our own agency evolve, and many great advances in social media marketing, public relations, and mobile marketing.

With the launch of our new website, and the current marketing initiatives we have in place, I know Q1 is going to be a busy one. One of the lessons learned from 2009 is that creating partnerships between non-direct competitors can be very fruitful. We are entering the time of “co-ompetition,” where agencies are joining forces to strengthen combined service offerings to win larger accounts.

Now, I am not saying that competition between firms isn’t still fierce. However, maybe now it’s more of a “bird-eat-bird” world instead of a dog-eat-dog one.


(In case you are wondering, yes, this is a picture that I took of a bird eating another bird with my iPhone. Yes, it is gross, but I can imagine a picture of a dog eating another dog to be 1000 times more disgusting).

What do you guys think? What are your plans for 2010?

-AJ Gerritson @ajgerritson

AJ Gerritson

AJ Gerritson is the Founding Partner at 451 Marketing. Follow him on Twitter @AJGerritson

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