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	<title>Comments on: Guerilla Marketing, Street Promotions and Foursquare</title>
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	<lastBuildDate>Wed, 14 Jul 2010 14:29:11 -0700</lastBuildDate>
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		<title>By: admin</title>
		<link>http://451heat.com/2010/01/29/guerilla-marketing-street-promotions-and-foursquare/comment-page-1/#comment-6859</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Tue, 02 Feb 2010 16:25:45 +0000</pubDate>
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		<description>Great idea, Ross! Thanks. 
-Cristina (@cristinalepore)</description>
		<content:encoded><![CDATA[<p>Great idea, Ross! Thanks.<br />
-Cristina (@cristinalepore)</p>
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		<title>By: Ross Evans</title>
		<link>http://451heat.com/2010/01/29/guerilla-marketing-street-promotions-and-foursquare/comment-page-1/#comment-6216</link>
		<dc:creator>Ross Evans</dc:creator>
		<pubDate>Sat, 30 Jan 2010 00:40:27 +0000</pubDate>
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		<description>So funny - I saw this same group in NYC a couple weeks back....great promotion and definitely was drawing lots of attention to their product.  In addition to your ideas, I would add the following:

-Foursquare scavenger hunt around the city or town you are promoting in.  Offer location clues when players purchase items and have prizes for winners, most check-ins at predetermined locations, etc.  For businesses with multiple locations in one city, this would be particularly exciting...think Boloco in Boston.

Lots of possibilities!

-Ross</description>
		<content:encoded><![CDATA[<p>So funny &#8211; I saw this same group in NYC a couple weeks back&#8230;.great promotion and definitely was drawing lots of attention to their product.  In addition to your ideas, I would add the following:</p>
<p>-Foursquare scavenger hunt around the city or town you are promoting in.  Offer location clues when players purchase items and have prizes for winners, most check-ins at predetermined locations, etc.  For businesses with multiple locations in one city, this would be particularly exciting&#8230;think Boloco in Boston.</p>
<p>Lots of possibilities!</p>
<p>-Ross</p>
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