Journalists and Social Media

As PR professionals, we’re constantly looking for ways to connect with reporters and to secure placement for our company and clients in the most relevant publications. It can be difficult (that’s why we have jobs), but the following study gives us some interesting results that could potentially help us do our jobs more efficiently.

Middleberg Communications and the Society for New Communications Research last month released a study titled, “Media in the Wired World.” The research team surveyed U.S. journalists regarding their social media use and the study found some interesting results:

  • Almost 70% of journalists are using social networking sites, which is a 28% increase since the 2008 study
  • 48% are using Twitter or other microblogging sites and tools, a 25% increase since 2008
  • 66% of the surveyed journalists are using blogs
  • 25% of those surveyed are using podcasts
  • 48% of journalists are using online video
  • Over 90% of journalists agree that new media and communications tools and technologies are enhancing journalism to some extent

According to the study, reporters are embracing social media and are active on various social networking sites. This is great for us because we can build relationships with reporters and connect with them in real-time. Here at 451, we use Twitter and LinkedIn to follow media contacts. Both tools are useful to see what reporters are writing about, and to watch for potential opportunities to pitch our company and/or our clients.

Do you connect with reporters and journalists through social networking sites? Have some success stories to share? Let us know!

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