What Social Media Cannot Do…

Fact # 1 – I heart social media.

Fact # 2 – I am a Partner at an agency that hearts social media. We effectively leverage it every day for our clients.

Fact # 3 – I am writing this piece knowing that it will be posted to our company’s blog and hope it will be spread quickly through social media.

Fact # 4 – Social media cannot do everything. As much as people in our circles think it can, I think it’s important to remember what it cannot do for us.

For example, social media cannot…

Shake someone’s hand.
Kiss you.
Sell to you.
Go on vacation with you.
Be ignored.
Replace your home life.
Be summed up in one sentence.
Be taught in a classroom (it must be practiced).
Mow your lawn.
Drink a shot with you.
Write its content.
Stop traffic.
Have lunch.
Call your mother.
Pick up your child.
Taste amazing.
Play 1st base on the company softball team.
Drive you to work.
Get your back.
Keep you warm.
Hold a door.
Help someone cross the street.
Give you a hug.
Smile.
Date your sister.

What do you think it can’t do?

-AJ Gerritson

AJ Gerritson

AJ Gerritson is the Founding Partner at 451 Marketing. Follow him on Twitter @AJGerritson

14 thoughts on “What Social Media Cannot Do…

  1. I heart social media too even though social media cannot…
    Clean your room
    Do your laundry
    Make the sun come out
    Hire you or fire you
    Cheat on you (phew!)

  2. Social Media Can’t:

    Ensure that 25-year-old Beth isn’t really 45-year-old Bob
    Read facial expressions
    Enjoy a good meal with you
    Bungee Jump off a bridge
    Climb a mountain
    Run a marathon
    Ride a wave
    etc….

  3. Social Media Cannot:
    -offer me a job…at least a good one
    -write me a prescription
    -stop my flow
    -catch a frisbee….AND bring it back
    -allow me to literally follow Conan Obrien around
    -sense sarcasm
    -make me rekindle friendships from high school who weren’t actually my friends….BLOCKED
    -split my internet bill
    -tell me its me not you

  4. Social Media Cannot:
    -offer me a job…at least a good one
    -write me a prescription
    -stop my flow
    -catch a frisbee….AND bring it back
    -allow me to literally follow Conan Obrien around
    -sense sarcasm
    -make me rekindle friendships from high school who weren’t actually my friends….BLOCKED
    -split my internet bill
    -tell me its me not you

  5. social media can not punch me in the shoulder, every time i see a volkswagen drive by

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