Friday, April 16 has been officially designated “Foursquare Day,” or at least the company put its support behind this simple idea of some Foursquare users. The reason tomorrow is the selected date is “since four-squared equals 16, it would be great to check into Foursquare [and create Foursquare Day] on the 4th 16th of the year, otherwise known as 4 / 16 or April 16th.”
Foursquare Day, the first Global Social Media Holiday, will be celebrated across the world in over 100 major cities. Foursquare Day founders are enticing users to attend special Foursquare Day events, by promoting special offers at venues and the likelihood of attendees earning a Swarm badge. Foursquare is rumored to be offering a brand new badge, The Foursquare Day badge, for the occasion as well. It’s unclear what exactly you would have to do to earn the badge, but it would probably include checking in at one of the designated Foursquare Day party venues during the designated times.
If you’re in Boston, drop into The Good Bar for Boston’s Foursquare Day Party between 6pm and 9pm tomorrow night and meet some fellow Foursquare users.
What do you think of this idea? Do you think other companies will use this idea in event marketing? What else could companies do with Foursquare?