Google Local Business Becomes Google Places
Last week Google decided to change the name of Google Local Business Center to Google Places. Google made this decision based on the idea that Google Place Pages will better connect with the place where local business information is claimed, entered and enhanced.
Along with the name change, come a few more changes. Specifically, Google Places allows businesses to put more information in their local listings, shows coupons and “real-time” updates alongside local listings, offers free interior photographs by Google and boasts a new Help Center for businesses. Additionally, Google Places provides stats on the click-through rate of the listing.
What do you think of these changes? Do you think they’ll help businesses gain more exposure and encourage engagement with customers?
About the author
| Print article | This entry was posted by admin on 04/30/2010 at 3:25 pm, and is filed under search marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
No trackbacks yet.
4 Images to Boost Your Facebook Ad Performance
about 5 hours ago - No comments
The most important feature of a Facebook ad is the image. If the image isn’t appealing enough, people are not going to notice your ad. After all, people are not on Facebook to browse through the ads. They will not read the ad text unless the image catches their eye. It’s pretty simple – great images grab…
5 Tips to Better Optimize Your PPC Budget
about 3 weeks ago - No comments
Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more…
Tips for a Successful Tablet Marketing Strategy
about 3 weeks ago - No comments
This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in…
Online Backlash to SOPA and Samuel Adams ‘Hops’ Into Social
about 4 weeks ago - No comments
Top Story: SOPA/PIPA and the Online Protest Image via Google By now, you’ve seen the infographic above and are aware of SOPA/PIPA and the rather voal calls to action from many prominent online companies. Just in case, here’s a rundown on why many are outraged by the proposed legislation What do they stand for? SOPA…
Google Social Search & Pinterest Pointers for Brands
about 1 month ago - No comments
Top Story: Google Integrates Google+ into Search Results As I was scouting out a chili recipe online the other day, I was somewhat surprised to see so many Google results from people I actually know. Who knew that blogger’s chili was so popular that their image is the first result to come up on Google Images?…
451 Marketing Looks Back at 2011
about 2 months ago - No comments
2011 was a crazy year. Earthquakes, Japanese Tsunamis, Royal Weddings, London Riots, and the capture of Boston’s mythical James “Whitey” Bulger. There were many things that also rocked our world here at 451. In a moment of reflection, we thought we would share some of our stand-out moments from the past year. Things that rocked…
Behind the Scenes at 451 Marketing: Meet Francis Skipper
about 4 months ago - No comments
Francis Skipper, the Search Engine Marketing Director at 451 Marketing, has more than nine years of experience in search engine marketing, advertising and sales. At 451 Marketing, Francis creates and manages organic search strategies to achieve priority placements for both business-to-business and direct-to-consumer clients. You started your career as a chemist. What…
Buying Old Domains to Get Listed on DMOZ: White Hat or Black Hat?
about 4 months ago - 2 comments
If you are an SEO specialist, you know that the mother of all free directories, DMOZ, is next to impossible to get into. You’ve tried everything from submitting to relevant categories to making your listings less promotional and even submitting multiple times – all to no avail. Since DMOZ is the most authoritative free directory…
Rel=“Canonical” vs. 301 Redirects: Which One Should I Use?
about 4 months ago - 1 comment
Whether you are a business owner, an SEO professional, or a web developer, a big problem you have to deal with is duplicate content on your or your client’s website. This happens when there are slight differences in the URL structure, like www.example.com vs. example.com. Though similar, each URL would be its own…
SEO vs. PPC: The Ultimate Battle
about 6 months ago - No comments
Search Marketing is a fast-growing industry. Businesses are quickly recognizing the importance of ‘being seen’ in online search results. One of the greatest benefits of search engine marketing is the fact that you advertise to a targeted audience – users who have already shown some interest in your product/service. The anatomy of a search engine…
about 1 year ago
I like this name change – I think “Google Places” fits Google’s style much better
about 1 year ago
Agreed Alice!
about 1 year ago
Agree with you both- I think it will definitely help.
about 1 year ago
I think it’s probably confusing a lot of people who are used to using the local business center…..just when they get used to that, Google ups and calls it something else. For most people using local listings (small to mid sized businesses), they don’t have a dedicated internet marketing department and this may just be another hoop they feel they have to jump through to please google.
about 1 year ago
Google is rolling out all these things with Google places…..the ability to get your biz photographed BY GOOGLE……..the ability to post coupons online next to your local listing………….the ability to apply for a decal that states your business is one of google’s favorite places. It feels like Google is trying to take over the world and those who are behind the curve are (maybe?) going to get screwed!