Last week Google decided to change the name of Google Local Business Center to Google Places. Google made this decision based on the idea that Google Place Pages will better connect with the place where local business information is claimed, entered and enhanced.
Along with the name change, come a few more changes. Specifically, Google Places allows businesses to put more information in their local listings, shows coupons and “real-time” updates alongside local listings, offers free interior photographs by Google and boasts a new Help Center for businesses. Additionally, Google Places provides stats on the click-through rate of the listing.
What do you think of these changes? Do you think they’ll help businesses gain more exposure and encourage engagement with customers?