Alhough Google has defined and become synonymous with search – most people say they are “googling” something when they use any kind of search engine – bing is proving to be a serious contender in the fight to be the search engine of the people. bing is slowly insinuating its way into our lives through these examples:
- Showing up in advertisements through traditional media channels
- Yahoo’s search engine being powered by bing (projected to happen by the end of the year)
- Being the default search engine on Microsoft platforms and mobile devices
- BUT, perhaps most importantly, Steve Jobs announced on June 7 that bing will be a choice for searchers using Safari on the whole suite of Apple products (iphone, ipad, macbook, you get the idea).
Through these channels, I predict that bing will “own” approximately 25-35% share of the search market by sometime in 2011. In other words, 25-35% of us will probably be using bing, if not on purpose, then by default. I’ve found it to be a very functional platform and it almost seems as though it’s “hipper” than Google, which has recently been embroiled in privacy concerns. (Of course bing is a Microsoft product, which many view as monopolizing technology in general) What are your thoughts?