We have entered into an age where almost everyone depends on the Internet to support his or her daily needs. Whether it’s to look up directions to a new restaurant or to chat online with an old friend, we’re constantly using the Internet. Let’s face it; we’d be lost without the web. It’s interesting to think about life before the Internet, when there was only print, radio and television to keep us entertained and up-to-date with current events. But now, the Internet has altered our traditional habits and has even changed the means by which professionals and businesses are approaching new ways to enhance their marketing strategies.
Businesses are now more inclined to use the Internet to reach out to consumers because it provides various ways to establish valuable connections with people they would not have met otherwise. This instant link creates the potential to communicate freely with their intended market and clients of interest. Many have found social media marketing to be a viable source to use to advertise their efforts and gain the right clientele.
One of the many reasons why social media is such an effective medium of communication is that it isn’t overly expensive as compared to traditional forms of advertising. While it does takes a significant amount of time and patience to navigate your way through various social media sites, the effort put into establishing a strong social media presence is incomparable to how much it would take to advertise through other media forms.
Social networking has developed significantly over the years and websites such as Twitter, Facebook, YouTube and other social media sites are still continuing to grow. Social media has exceptionally changed the way people interact amongst themselves and with their media. Millions of people are online managing their social media sites on a daily basis. This provides the perfect opportunity for advertisers to grab the attention of new consumers. Social media has left its mark and drastically changed advertising forever.
Do you agree? What do you think about the impact of social media on advertising?
– Elaine Nip