Archive for October, 2010
Get Hired Using Videos, Blogs and other Social Media
With 9.2% nationwide unemployment and an increasing number of qualified people looking for jobs, applicants are becoming more creative in the job search. For example, the paper resume has taken a back seat to the “digital interview” as YouTube is becoming an emerging platform for job seekers to showcase their expertise, skills and talents to…
MassInno 19 – Content Curation, Wine and Video Games
I recently attended MassInno 19. The brainchild of Bobby Carlton (Carlton PR & Marketing) and Dan Englander (High Rock Media), this free monthly product launch event relies on social media to connect and gain exposure for the most innovative Boston startups. The energy in the room was great- lots of give and take between entrepreneurs…
A Quick Guide to Social Media Contests
By: Shannon Suetos, Contributing Writer As marketers, most of us try to figure out unique ways to get our message out to the right audience. Marketers need to stay up to date on new tactics, and figure out what works best for their companies. If you keep doing the same tactics repeatedly, they may not…
How to Build a Smart Powerful Keyword List
Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of: Only targeting their product names as keywords; Using only a handful of keywords in optimization and PPC; or, Targeting the wrong keywords altogether! It is necessary to target the right keywords from…
