Archive for November, 2010
Panel Event: Managing your Brand’s Reputation Online
Join us for… Managing Your Brand’s Reputation Online A panel discussion examining why, and how best to monitor and manage your brand online. When: Thursday, December 9, 2010 from 8:00am to 10:00am Where: The Westin Copley Place 10 Huntington Ave., Boston, MA 02116 Speakers to-date: AJ Gerritson, Moderator, 451 Marketing Tom Lee, Panelist, 451 Marketing…
From College to the Real World…
A couple of weeks ago, Boston University PRSSA invited me to participate in a panel of recent College of Communication grads to talk about our experiences in the “real world” since graduating. It was pretty bizarre to be sitting up at the front with my fellow COM grads when just a few months ago we…
Top Social Media Strategists to Watch in 2011
We, at 451 Marketing, cannot believe it’s been a whole year since we published the list of the “Top Social Media Strategists to Watch in 2010.” Time flies and so much has changed in the last 12 months! What hasn’t changed is that our industry is still attracting and cultivating some of the smartest, most…
Punk Rock SEO: A DIY Approach to Internet Marketing
The DIY ethic, a necessity for the first few thousands of years of human existence and reclaimed by punk rock in the late 70s, is experiencing a resurgence as the world wide web grows bigger and gets faster. Wondering if the non-working turn signals and non-working backup lights in your 2002 Chevy Cavalier are related? Well, I was yesterday, Googled it, and fixed the fuse myself. DIY with the help of search engines is happening all around you all the time. DIY SEO can help your website get a jump start on getting found, but there are many nuances to SEO. Read More.