Join us for…

Managing Your Brand’s Reputation Online
A panel discussion examining why, and how best to monitor and manage your brand online.

When: Thursday, December 9, 2010 from 8:00am to 10:00am
Where: The Westin Copley Place
10 Huntington Ave., Boston, MA 02116

Speakers to-date:
AJ Gerritson, Moderator, 451 Marketing
Tom Lee, Panelist, 451 Marketing
Ben Boardman, Panelist, Sysomos

Maintenance of a brand’s reputation has long been one of the most integral components of effective marketing campaigns. Corporations and their marketing personnel recognize and espouse the virtues of controlling, and maintaining their brand’s message in order to ensure that their products or services are consistently positioned for success.

With the emergence of internet technologies and the relentless popularity of social media, marketers now have the unique ability to monitor and capture all of the ongoing, online conversations about their brand. Through the use of a variety of new media tools and applications, companies can monitor the buzz, arguments, concerns and questions that impact their brand’s online and ultimately, offline reputation.

This panel will take a close look at why and how to monitor and manage your brand online. Experts will discuss the most useful monitoring tools and management tactics for marketers to use for online brand management.

All attendees must RSVP here: http://www.451marketing.com/managingbrand-event.php.