Archive for January, 2011
AJ Gerritson talks Integrated Marketing on The CMO Advantage
On Friday, Jan. 28, AJ Gerritson appeared on The Pulse Network’s “The CMO Advantage” to discuss integrated marketing with the show’s host, Ed Gaskin. Below is the video of the show. Please let us know what you think!
451 Marketing and SCVNGR Host Winter Party
451 Marketing and SCVNGR hosted a Winter Party last night at the Hard Rock Cafe in Boston. 200 guests joined the companies for a fun night of networking and dancing to ring in 2011. The event was sponsored by Harpoon Brewery and Triple Eight Vodka. Below is a picture of 451 Marketing Founding Partner, AJ…
Thoughts on “Social Marketing to the Business Customer”
451 Marketing prides itself on using inbound marketing solutions for its clients. Likewise, new media guru, author and speaker, Paul Gillin, co-authored his third book titled, Social Marketing to the Business Customer with Eric Schwartzman. This book focuses on the importance of using social marketing to facilitate B2B sales and relationships. Typically, one would assume…
The Power of Integrated Marketing Campaigns
The Power of Integrated Marketing Campaigns View more presentations from cristinalepore. Check out 451’s newest white paper, “The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue.” Please share your thoughts with us!
