Archive for April, 2011
SCVNGR’s Hunt – The Importance of Inter-Brand Association
It is a well-known, if unfortunate fact that a product’s quality and usefulness does not necessarily guarantee it success. Far more important for brand growth and awareness is market saturation, and for that, one of the best methods is integration with established products. For example, Blu-Ray won against HD-DVD due largely to being packaged with…
Twitter Blunders – The Fine Line Between PR Nightmares and Humanizing a Brand
Twitter is one of the largest social networking sites on the Internet, boasting over 200 million users shortly after its fifth birthday on March 21st. Many people check their Twitter accounts constantly, which is easy thanks to smartphones and mobile apps. The micro-blogging tool has become a central source of news for many users in part because they can follow many news sources at once, receiving updates simultaneously from news outlets, friends, and even celebrities. It is hard to find a company these days that doesn’t have its own Twitter account through which loyal customers can feel connected to their favorite brands and stay up-to-date on recent developments. But, what happens when a company has a Twitter mishap?
Twitter Announces Geo-relevance: What it Means to Marketers
Twitter’s President of Revenue recently announced some major changes to our favorite micro-blogging site. The New York Ad Age Conference was the home of the announcement that Twitter will now include a dashboard with more detailed analytics and geo-relevant ads. Twitter’s platform is moving towards being a more viable option for advertisers large and small. These tools will allow marketers to define their scope more specifically, tuning their tweets reach and allowing them to see who is paying attention to them.
Red Sox Home Opener 2011: Using a Local Event to Promote a Sense of Community
As a rookie Bostonian, it’s safe to say that I still haven’t fully grasped the intense passion that New Englanders feel towards their teams – Red Sox, Patriots, Bruins, and Celtics alike. The footprint of the home teams on the local social media scene was obvious to me on Friday when the Red Sox had their Home Opener against their arch rivals, the New York Yankees. Businesses and organizations coordinated their tweets for the day to coincide with the event.
Social Media Becomes More Social: My 2011 SXSW Experience
Every year, technology innovators and early adopters from around the world converge upon the city of Austin, Texas for the South by Southwest interactive festival (the first in a series of festivals focused on interactive technologies, music, and film, respectively). This year, the 20,000 in attendance represented a veritable who’s who of Social Media and Digital Technology. Surprisingly, it was my first year attending the festival, but it more than lived up to the hype.
