Archive for May, 2011
Not -So-Quiet Riot: Why Boston’s #RubyRiot Was a Success
So, no big surprise here. This post is about an event– an online to offline event. A TweetUp – which, as everyone who’s met me knows, is something that I am passionate about – after all, I am the co-founder of BostonTweetUp. But not just any TweetUp, this one was different. On Tuesday evening, hundreds…
Avoid the “Curse of the Unseen”: Incorporate SEO into Your Website
It’s Friday the 13th – an unlucky day that the superstitious dread. A day to avoid black cats, broken mirrors, ladders, and cracks in the sidewalks. But there is one thing can that make a company “unlucky” year-round, not just on certain Fridays. You might to refer to it as “the curse of the unseen.”…
They Yelp for Help – Tips for Using Yelp for Your Business
Last week, the 451 team was lucky to meet with Damien Smith, Marketing and Community Manager of Yelp Boston. He shared some tips on using Yelp for businesses and I am excited to share these with Heat readers.
The Boston Business Journal 2011 Pacesetters Awards
Last Thursday, 451 Marketing was privileged to be both an event partner and honoree at the Boston Business Journal’s 2011 Pacesetters Awards. The 55 companies recognized by the awards arrived bright and early for networking and a delicious breakfast at the Fairmont Copley Plaza followed by the awards ceremony itself. 451 was there in full…
US Reacts to Death of Osama bin Laden Both Online and Off
We’ve witnessed the power of social media to communicate breaking news and gather the masses many times this year. Egypt, Tunisia, and Libya have all had major revolutionary gatherings organized through Facebook, Twitter, and other social media tools. On Sunday night, I witnessed the power of social media to quickly convert online news to an…
