Archive for June, 2011
How to Make a Klout Coupon For Your Facebook Page
As of last Wednesday, a brand can now create a custom experience on Facebook using Klout scores to target fans with the largest social media followings thanks to social marketing company Involver. Companies can add the Klout Coupon App on their Facebook page as a Facebook Tab, which asks visitors for their Klout score. Based on their Klout score, a brand can decide what pages are visible to the visitor and how to reward them. Klout is the leading way to measure online influence based on Facebook, Twitter and LinkedIn profiles. Setting up your Klout Coupon App is very simple; in this post, you’ll find an explanation of how it works along with some tips to help you get started.
Make Your Best Blogs Your Guest Blogs
For a beginning blogger, finding a niche and cultivating it is nearly impossible. You can write a thousand of the most amazing articles but they will never be seen if you don’t market it. The same goes for the opposite, you can market your blog to everybody, but you will only attract repeat visitors…
451 Marketing Hosts “Ask the Experts” Panel
Last Thursday evening, 451 Marketing hosted the first in their series of “Ask the Experts” panels at Umbria Prime in downtown Boston. Panelists included Damien Smith, Boston Community Manager for Yelp.com, Justin Schaeffer from LevelUp/SCVNGR, and Tom O’Keefe of BostonTweet/Groupon. The panel was moderated by Francis Skipper, Director of Search Marketing at 451 Marketing. Discussion focused on how businesses leverage deal and location-based sites to increase foot traffic.
Not Just a Workplace, a “Best Place”
Each year, the Boston Business Journal recognizes an elite group of employers in the greater Boston area as the “Best Places to Work.” These companies are broken into small, medium, and large employers. We wondered – what exactly makes a company a “Best Place to Work” – on what criteria are they being ranked? Obviously, what makes a place a great place to work varies somewhat depending on who you ask. But, The Boston Business Journal has developed a thorough understanding of the inner workings of successful companies, many of whom are pioneers in developing great working environments. Although there is no magic formula for evaluating the best places to work, when we examined the companies being honored, it became obvious that they all one thing in common – they know that if a company expects a lot out of their employees, it is only fair that employers reciprocate.
Twitter for Business: Pointers from a Social Media Professional
On Wednesday Morning, 451 Marketing’s Chief Social Media Strategist, Joselin Mane, lead a workshop at the Westin Copley Place. The subject: Twitter 101 for Business. In case you missed it, here are a few pointers that attendees took away from Joselin’s presentation. Why is Twitter important for businesses? There are a lot of ways that…
