via Hubway

 

Ok, so this post has nothing to do with social media, PR, or search marketing and everything to do with Boston pride.  I just spotted my first glimpse of the new Hubway system Beantown is rolling out.  I can’t believe this has become a reality.  Can you say…love it! For those of you not familiar with this new program, today Boston launched a bicycle share program where people will be able to rent bicycles from dozens of sidewalk stations (actual one pictured below is on Atlantic Ave by Boston Harbor Hotel).

via @AJGerritson

Think Zipcar –  but for bikes.  Boston @Hubway launched this morning with an inaugural ride in City Hall Plaza with many excited Hubway members and employees riding 200 bikes around the city.  Mayor Menino was also there to celebrate in the ribbon cutting ceremony.

Eric Moskowitz, did a great job explaining the program back in April on Boston.com. Here is the full story: http://bo.st/fVDFTv


 

What do you think of this program? Will you try Hubway?