Archive for August, 2011
Behind the Scenes at 451 Marketing: Meet Karyn Martin
Karyn Martin, Public Relations Senior Account Director at 451 Marketing, was recently featured as a contributor to PR News’ Media Training Guidebook, Vol. 4 with her piece, “Prepping for a Phone Interview: A Step-by-Step Action Plan.” Receive $50 off the Guidebook cover price when you enter the code “mediabook” at check out. How did you…
Social Wine Awards: Our Interviews with the Winners
A couple of weeks ago, AJ Gerritson, Founding Partner, and Francis Skipper, Director of Search Engine Marketing, visited a few of the winners from our Best of 2011: #SocialWine Awards on behalf of the 451 Marketing team. While there, they had a chance to tour the winners’ beautiful facilities, taste their delicious wines, and…
SEO vs. PPC: The Ultimate Battle
Search Marketing is a fast-growing industry. Businesses are quickly recognizing the importance of ‘being seen’ in online search results. One of the greatest benefits of search engine marketing is the fact that you advertise to a targeted audience – users who have already shown some interest in your product/service. The anatomy of a search engine…
Word on the Street: There’s a New Zipcar in Town
Zipcar and Hertz on Demand. What’s the difference? There isn’t really, except for better PR on Zipcar’s part. Zipcar, the current leader in the car-sharing business, will feel some pressure from Hertz’s revamped program: Hertz on Demand, allegedly offering better services including no annual fees, electric vehicles, and one-way travel. And Hertz is not keeping…
5 Tips for Better Performing Facebook Ads
You’ve decided to run some Facebook Ads to support your brand marketing efforts and they’re just not performing like you expected. Now what? Believe it or not, many brand advertisers are hesitant to begin an advertising campaign on Facebook. Even worse, others start a Facebook ad campaign only to discontinue it because of lower than…