Archive for October, 2011
Life-Saving Social Media: Engaging with Donors Online
A couple of weeks ago, 451 Marketing held a blood drive for @RedCross & @BostonRedCross. Right before my appointment, I sent out a simple tweet: I was very impressed with the response that I got – but back to that in a minute. As many already know, this is not the first time the…
Internships: How to Land One and Translate it into a Job
My commute Monday was typical—I spent most of it reading the Metro paper. The advice column featured an article by Dan Schawbel about “The real value of internships.” It’s worth a read if you are a student wrestling with how to secure an interview for an internship. I receive tons of resumes everyday with…
Behind the Scenes at 451 Marketing: Meet Francis Skipper
Francis Skipper, the Search Engine Marketing Director at 451 Marketing, has more than nine years of experience in search engine marketing, advertising and sales. At 451 Marketing, Francis creates and manages organic search strategies to achieve priority placements for both business-to-business and direct-to-consumer clients. You started your career as a chemist. What…
Buying Old Domains to Get Listed on DMOZ: White Hat or Black Hat?
If you are an SEO specialist, you know that the mother of all free directories, DMOZ, is next to impossible to get into. You’ve tried everything from submitting to relevant categories to making your listings less promotional and even submitting multiple times – all to no avail. Since DMOZ is the most authoritative free directory…
Centerville Pie Company Oprah’s Ultimate Favorite Things 2010
The Oprah Winfrey Show When Oprah tried Centerville Pie Company’s Chicken Pie, she says it was love at first bite. Oprah and Gayle first discovered the chicken pie while they were in Cape Cod, Massachusetts. Read The Story