Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are already searching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product. Apart from the benefit of having qualified traffic,...

A few weeks ago I began to notice some of my Facebook friend’s profiles were different. Immediately I began to worry because like most people I don’t like change, especially on Facebook! Come to find out, this profile “upgrade” is the new Facebook Timeline. After doing some research, I discovered that on January 24, 2012 Facebook announced in their blog, that over the next few weeks everyone will be getting the ...

  Pinterest is the hot new social media platform that is everyone’s new guilty pleasure! To be honest, I just discovered it about three weeks ago and it has already become part of my daily online routine. Yet, Pinterest has been causing some controversies about copyright issues. If you're not a Pinterest addict like me, you may be asking Now you might be saying, "What is Pinterest?! What the heck is a p...

Top Story: Twitter Breaks National News Again with the Death of Singer Whitney Houston image via @mashable As yet another example of citizen journalism delivering news before the major outlets, the news of Grammy Award-winning artist, Whitney Houston, was reported on Twitter at 4:30 p.m. on Saturday, a full 27 minutes before AP broke the story. While obviously a somber moment, it is a case study in 21st ...

The most important feature of a Facebook ad is the image. If the image isn't appealing enough, people are not going to notice your ad. After all, people are not on Facebook to browse through the ads. They will not read the ad text unless the image catches their eye. It’s pretty simple – great images grab attention!   The image on the ad also plays a very important role in determining the advertising cost. ...