Archive for November, 2011
451 Marketing Art Party Featuring the Photographs of Ilene Perlman
A few times every year, the 451 Marketing office in Boston undergoes a major change - we welcome a new, local artist to our large, white walls. On Thursday evening, 451 Marketing hosted an Art Party showcasing the works of Boston photographer Ilene Perlman at our headquarters in Boston. “This was a great opportunity for us…
The Tables Turn: When Brands Become Promoters
Once upon a time, it was as simple as this: A business promoted their product to consumers (or had a second party do the promoting for them). Then, the consumer continued to spread the word to his or her connections using word of mouth. Now, with social media constantly evolving, it’s a bit more…
Taking Your Social Media Program to the Next Level
Monday night I attended the Pub Club of New England’s panel discussion on tools, tips and tricks for social media success at the Microsoft NERD Center. On the panel was Janet Aronica (@JanetAronica), head of marketing for Shareaholic; Eric Leist (@EricLeist), emerging technology strategist for Allen & Gerritsen; George Snell (@HighTalk), vice president of digital…
Social Media Success Stories – Takeaways from the #WBZBreakfast
I was fortunate enough to participate in the panel discussion “Social Media Success: Uncovering What Works”, hosted by WBZ Radio yesterday morning, at the Westin Copley Place. The panel was the latest in a series that WBZ has held to provide a forum for local businesspeople to learn about and discuss their issues with implementing social…
3 Effective Yet Underused Facebook Ads
Facebook advertising is growing in popularity. And it’s no surprise – with more than 800 million users, who often spend more time on Facebook than on any other site, Facebook is grabbing the attention of online advertisers as an ideal place to reach their audience. Whether you’re using it to increase brand awareness, build a fan…