Twitter Breaks National News (Again) & Beantown Top-Ranked for Social Jobs

Top Story: Twitter Breaks National News Again with the Death of Singer Whitney Houston

image via @mashable

As yet another example of citizen journalism delivering news before the major outlets, the news of Grammy Award-winning artist, Whitney Houston, was reported on Twitter at 4:30 p.m. on Saturday, a full 27 minutes before AP broke the story. While obviously a somber moment, it is a case study in 21st century reporting and shift in information ownership to the masses.


The phenomenon of Twitter breaking national and world is not a new one. Take the plane landing on the Hudson River by Captain “Sully” Sullenberg in early 2009. It has been reported again and again that the first pictures from the historic landing were released via Tweeter Janis Krums, who was on a rescue ferry to pick up the stranded, a mere 10 minutes after the flight took off and nearly 30 minutes before live images hit the national news.


Under the Radar: Penguin Publishing Starts Twitter Book Club (FINALLY)

It’s no secret the publishing world is having trouble transitioning into the highly uncontrollable world that is social media. It appears that Penguin Publishers are looking to take their first into a more advanced Twitter strategy by hosting a monthly book club. While I will commend them on creating what looks to be a sustainable, engaging initiative, this is something that should have been leveraged for a few years now.


I am sure others have used Twitter as a means to discuss books, and even formed book clubs – Penguin is adding some extra value by having the author of each months book join the discussion at the end of each month.


Penguin is kicking off the Twitter chat (#readpenguin) with ‘The Weird Sisters‘ by Eleanor Brown.

They created a page on their site describing the new ‘book club,’ as well as how to follow, and information about this months book. The page has the hashtag conversation streaming on the right hand side, which was smart, but for a program built solely on the hashtag they should have built out a much more comprehensive page for people to follow it. The tweets are small and hard to read. A custom page just to showcase these would have made more sense and not have been overly complicated to do.


All in all this is a smart, albeit late, initiative from a publisher that will hopefully move the needle on sales. It would be good to see deeper integration with other programs (encouraging purchase of e-books with discounts, Facebook tab, etc). What other marketing programs could build this out more?


Around the Hub: Boston Ranked 5th Best City to Get a Job in Social Media

Want a job in social media? If you live in Boston, you’re doing at least one thing right. In a recent study conducted by OnwardSearch, Boston is the 5th best city for getting a job in social media. In a city packed with young professionals who are often on top of new technologies, this makes sense. But we can’t say we’re not a little proud to see that many Boston businesses understand the importance of social media and are actually creating positions to further their efforts.


Of course, we’re not surprised New York City beat out everywhere else for the #1 spot. The next 3 cities happen to be in California- San Jose, San Francisco, and Los Angeles, respectively. But Boston managed to come in right under all the California living, and ahead of other major cities like Washington D.C. and Chicago, IL. The infographic from OnwardSearch also lays out job title breakdowns and salary ranges for various social media positions. What does this data tell us? That social media careers are still pretty new and job titles and salary requirements haven’t yet been totally fleshed out.


Do you work in social media? Or are you attempting to snag a nifty new SM job? Let us know your social media job-hunting experiences in the hub!


Tool of the Week: Tumblr Adds Highlighted Posts

Twitter has sponsored posts. And now Tumblr has highlighted posts. The difference? On Tumblr, you can actually afford to purchase a highlighted post. But, despite how cool it sounds, will a highlighted post actually get you more attention on the social networking service?


According to the Tumblr Staff Blog, “Every now and then, a post comes along that’s meant for big things. It could be pulling the wraps off your new project, promoting your next show…. You’ll have the option to Highlight those extra-important posts. For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!” You can choose from a huge variety of stickers that say things like, “Breaking News!” “YOU. THIS. NOW.” “PARTY!” and more.


As an avid Tumblr user, this whole idea just seems totally odd to me. When I browse my dashboard, I don’t imagine myself paying extra attention to something just because the person who posted it believes it’s important.  If the poster simply uses an eye-catching image, interesting headline, or actually does state something that interests me, I’ll pay attention. Otherwise, I’ll just wonder why they wasted $1 to put a sticker on their otherwise blah post.

Of course, Tumblr doesn’t have much of a monetization strategy right now, so this is likely their first step at figuring things out. And at only $1 per highlighted post, it is possible that enough people will find it intriguing enough to use.


What do you think of Twitter breaking national news, yet again? Will you be joining the #readpenguin book club? What do you think about the Tumblr highlighted posts? Do you have a rockin social media job in the Hub? Follow the feedback with #451Labs hashtag and tweet us at @451heat.


Thank’s to @maxesilver@susie@halleyalice for contributing to this week’s #451Labs post!

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *