Pinterest Redesign and the ‘Buzz’ Around March Madness


Top Story: Pinterest Profile Pages Get a Redesign


If you checked out your Pinterest profile last week (instead of simply getting sucked into the boards everyone else was creating), you were in for a little surprise. Pinterest profile pages got a redesign! The new profile pages are much cleaner and, as many are saying, are actually a bit reminiscent of Facebook Timeline. It’s all about making the images prominent and bold, which is exactly how they should be.


So, what changed? Instead of having all of your profile information to the left of your boards, it now runs across the top of your page, including your photo and bio, recent repins, followers and following, and other recent activity. Below, live your boards, but they’re set up a bit differently than before. Instead of giving your pins equal real estate on each of your boards, the boards are now featured with one main image (the most recently pinned) and other smaller ones below it. While you can’t change that larger image (unless you pin something new), you do have the ability to change the order your boards show up on your profile page.


The redesign is certainly an improvement on Pinterest’s end, but it didn’t blow us away and we think there’s much they could do to make it even friendlier on the eyes, as photo-sharing sites should be. But we also think they have a few other updates they should concentrate on before more redesigns (private boards, anyone? Character limit on descriptions?). After all, it really is the images that make the website.


Of course, at SXSW last week, Pinterest founder Ben Silbermann led us to believe the site will be rolling out lots more changes in the coming weeks. We can’t wait to see what they are!


Under The Radar: NCAA Tourney Upsets Causing Twitter Madness

Selection Sunday always causes a lot of buzz because hopeful fan bases are waiting to see what seed their team will receive, or whether they will make it to the big dance at all. The selection committee takes into a lot of different factors into their decisions; record, RPI, strength of schedule, how teams finished the season and much more – but one thing they do not take into account is online buzz. While this may not be a good indicator of who should make the tournament, it does make for an interesting study of fan bases and online discussions.


Edelman and Simply Measured teamed up to track buzz for every team in the tournament on selection Sunday, and remade the bracket based on the amount of buzz. Surprisingly the 4 number 1 seeds all stayed in their respective spots, while the rest of the bracket got shook up big time! St. Bonaventure shot up to a 5 seed, Wisconsin dropped to 10 and California (who had to play themselves in) shot up to a 3!



On closer examination there is one team that was didn’t make the cut on the buzz bracket – but made waves in the first round – Norfolk State. While they were one of the 68 teams selected the buzz bracket had them in the bottom 4 teams, meaning they ‘lost’ the play-in game. After beating Missouri in the first round as a 15 seed (only the fifth time that has ever happened) their popularity soared, getting a mention every 0.082 seconds following the upset.



Around the Hub
Last week, after a transformer fire in the near the Back Bay Hilton lead to widespread blackouts, social media sites were abuzz with pictures and messages about the #BackBayFire and #BostonBlackout. The news spread like wildfire (excuse the pun) on Twitter and images flooded feeds.


Via @atowne07

via @AllEyesOnJenny 

Event the historic Citgo sign in Kenmore was out:

Via @sdavy

How did you learn about the #Backbayfire? What images did you find most compelling? Tweet us @451Heat.

Tool of the Week: InstaCover Integrates Facebook Cover Photos with Instagram Photos



With most personal pages now on Timeline and the recent news that business Facebook pages will be forced to Timeline by the end of the month, getting the perfect profile cover photo is on many of our minds. And while lots of tools and services have been launched to help us get our ideal cover photo, this may be one of our favorites yet.


Instacover is a new service that lets you build a cover photo using your own (or somebody else’s) Instagram photos. We know, we know, you could totally build your own cover photo with Instagram photos, but you would need a little bit of design skill and it would be some pretty tedious work. Instacover gives you a few options for choosing photos and then automatically generates your cover photo and sends it to Facebook for you. Easy peasy.


There are a few drawbacks that might just prevent us from using the service ourselves just yet. It’s not completely customizable. You can choose which user’s images you want to display and can either utilize all images, the most popular images, or images in certain categories or with specific tags. Once you generate your cover photo, you can’t remove specific images or add others. When I generated mine, there were plenty of images I wouldn’t want to show up on my Facebook cover photo. However, from now on, I might start tagging my Instagram photos, so that I can choose precisely what will show up on the Instacover generator. It also feels a bit odd that you can generate a cover photo with someone else’s Instagram photos… And I don’t love the idea of my images making up someone else’s cover photo. That’s just strange.


Would you use Instacover to generate a Facebook cover photo of Instagram images?


Let us know what you think about this week’s #451Labs post – tweet to us @451Heat.


451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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