And The Winner Is…


As the summer internship season draws to a close, we’d like to announce the top scoring team for our 2012 Summer Intern Project. Our summer interns were divided into two groups who were required to create and present a hypothetical end-to-end integrated communications launch plan for a national grocery chain opening in Downtown Crossing Boston. Not only did each group create an agency name and brand (including logo, social media presence, and organizational roles) for their group, they also set up and executed a branded social media presence on behalf of the client. Teams also created a PR launch plan and media lists, created search marketing ad campaigns, SEO audits, and SWOT and competitive analysis.


While both teams presented outstanding work, 451 Marketing would like to congratulate Fruition PR & Communications, our summer 2012 internship project winning group. The members of the winning “agency” are:

  • Case Jemison – Project Manager, Social Media
  • Sarah Meandro – Social Media
  • Justin Selbach – Design, Social Media
  • Alex Grizzell – Search Engine Optimization & Ads
  • John Flaherty – Search Engine Optimization & Ads
  • Jenny Minukas – PR
  • Julie Galvin – PR
  • Nicole Estrada – PR

Thank you all for your great work and an outstanding summer!

Halley Sheffield

Halley Sheffield is the Director of Marketing at 451 Marketing @halleyalice

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