Priority rankings in search engines are an essential to any successful marketing campaign. According to Google, 88,000,000,000 (yes, BILLION) searches are conducted through their search engine every month, leading to an overwhelmingly competitive search environment. If your customers can’t find you online, you might as well not exist. But, many marketers are confused or intimidated by search marketing concepts and execution. How can you optimize your online properties? When and how should your company use paid search to enhance your overall campaign?
You’ve got questions, we’ve got answers. Due to the overwhelming response we received from our social media workshop series, we’ve decided to follow up with a three part search marketing series hosted by our very own search guru, 451 Marketing Vice President Francis Skipper. With more than 11 years of experience in global digital marketing including search engine marketing, advertising, and sales, Francis oversees all global digital marketing campaigns, including search marketing (SEO, PPC, Display) and social media marketing/ advertising at 451 Marketing. Francis will cover all things search, from basic terminology and concepts to more complex paid-to-organic conversion paths.
This series has something for everyone, from the novice (Workshop I: Intro to Search Marketing) to the more experienced marketer (Workshop III: Using Paid Search to Enhance Organic Search Efforts).
Space is limited for the series, and sessions fill up quickly, so make sure to reserve your spot now. Please note, you will need to sign up for each workshop in the series separately – signing up for one does not guarantee a spot in another!