451labsthumb

iPhone 5, Boston Time Lapse, iOS6, & FB for History Lessons

 

Top Story: iPhone 5 Preorders Reach 2 million in 24 hours

Apple’s iPhone 5 was announced last Wednesday, with preorders set to begin on Friday, September 14th. Within 24 hours, pre-orders had hit 2 million units. This makes the iPhone 5 the fastest selling device in Apple history – and they haven’t even hit stores yet.

AT&T reported that their customers ordered more iPhones from AT&T than any previous model – shattering the record of the previous iPhone 4S by almost double. The Apple website sold out of their iPhone 5 stock within the first hour of availability, and the shipping times were quickly changed from the original September 21st ship date to later dates in September and October. This delay is projected to create higher demand in-store, which means longer lines and more tents outside your local Apple store on the 21st.

Technology analysts are reporting that the iPhone 5 will not only be the fastest-selling Apple product, the fastest-selling gadget of all time. It is projected that 58 million units – $36.2 billion in revenue – will be sold. This factor doesn’t account for all of the extra accessories that are required for the new phone. New cases will need to be purchased, as well as new speakers, chargers, etc. that fit the new “Lightening” connector.

What do you think about all of the iPhone 5 hype? Is the new gadget really worth what the numbers are conveying?

 

Under the Radar: School’s Use Facebook Timeline for History Lessons

Teachers are always looking for innovative ways to teach their students. As our society becomes faster paced, students’ attention spans for textbooks and lectures are rapidly decreasing. An Amsterdam-based school has found a way to use social media as a tool for learning.

Facebook’s timeline allows the user to see the events of a person’s life in chronological order – as if we are recording our own histories. As a class project, students were asked to create a timeline of 4 different historical events – Magellan’s voyages, 20th century inventions, Fashion history from 1950-present and the rise and fall of the Soviet Union. The benefit of using a social network for this activity? The versatility. Students can post text, photos, audio, and videos to describe the events in the timeline. They can also comment and ask questions about the material presented – allowing for a more interactive experience.

 

This sounds like an awesome way to learn history to me – what do you think?

 

Around the Hub: Boston Time Lapse

Sometimes we get so caught up in the hustle and bustle of city life that we forget to stop and look around at the beautiful city we call home. This time lapse video gives us a little bit of reminder.

 

 

Tool of the Week: iOS6

 

Decided not to upgrade your iPhone? Well, you can at least update your software. iOS6 will be available to iPhone 3GS, 4, and 4S users on Wednesday. This upgrade comes with a range of new features and much needed updates.

What update am I most looking forward to? Definitely Maps. Turn by turn navigation for the iPhone has been long awaited – and patience is paying off! Powered by Tom Tom, Maps is now equipped with spoken navigation and a new “flyover” feature so you can see your favorite cities and landmarks from the air. With a crisper and clearer picture, panning and zooming will have a clearer response.

A brand new App, called Passbook, will also be joining the iPhone family. This app will certainly be loved by your wallet – as it gives you the ability to store boarding passes, coupons, loyalty cards, movie tickets, etc virtually. Just scan your phone and discard them after use – how convenient!

Updates to Phone allow you to choose how you answer your calls (if at all). You can choose the people who can contact  you when you’re in a meeting or taking a nap, and can reply with a text in one click. Also, FaceTime will have the ability to work over cellular networks – so you’ll never miss another call!

Updates to Siri, Mail, Photos, and Safari are also included, as well as an integration with Facebook throughout the software.

I’ll definitely be downloading iOS6 on Wednesday, will you?

 

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *