2013 award

Top Digital Media Strategists to Watch in 2013


We can’t believe 2012 is already coming to a close! It has been a year filled with such exciting updates and breakthroughs in the digital marketing world. As we reflect on the success of this year, we can’t help but think about what 2013 has in store for us.

As the digital world continues to evolve, we decided to change things up a bit this year. That being the case, our fourth annual “Strategists to Watch” list goes way beyond social media covering search marketing gurus, PR mavens, and thought leaders across the board. Let us know who is on your list! Tweet us and hashtag #DigiStrats13


Abby GardnerAbby Gardner (@Abbygardner)

Abby Gardner is Cosmopolitan Magazine’s Digital Director. We love Abby because she frequently comments on the pop culture and magazine worlds, but also is very engaging. She comments on media and social media trends and news but also posts fun updates, like photos from concerts and preview events.


Amber Katz (@Glambr)

We follow Amber Katz, style and beauty blogger, for her commentary on pop-culture and industry trends that appeal to thousands of millennial followers, both online and through traditional media. She also contributes to MTVBuzzworthy, ELLE magazine website, dailyglow, and more.


Avinash KaushikAvinash Kaushik (@Avinash)

When it comes to digital data, Avinash Kaushik is one of our go to sources for new ways of thinking about anayltics. Kaushik is the author of two best selling books – Web Analytics 2.0 and Web Analytics: An Hour A Day. He is also co-founder and CEO for Market Motive, analytics evangelist for Google, and blogger for Kaushik.net.


BarbaraJonesBarbara Jones (@BarbaraJones)

Barbara Jones is the founder and CEO of Blissful Media Group, One2One Network, and BlissDom Events. The former SVP of Columbia Records and Warner Bros. Music, we follow Barbara because she is involved with helping women create mutually beneficial relationships with brands through social media. She’s the founder and CEO of one of the leading blog conferences for women, BlissDom, now in the U.S. and Canada.

Chris CoombsChris Coombs (@chefchriscoombs)

Not only is this chef on fire in the culinary world (he’s was recently listed as Forbes 30 Under 30 and  Zagat 30 Under 30), he’s also know in the food scene as a chef in the know on social media (BostInno called him a “Boston Chef to Follow on Twitter”). Foodies far and wide, rejoice! Coombs is an Instagram fan, posting gorgeous (and sometimes humorous) images of his creatins at Deuxave and Dbar.


Danny SullivanDanny Sullivan (@dannysullivan)

Danny currently is the editor of Search Engine Land, which covers search marketing and search engine news. He produces the SMX: Search Marketing Expo conference series, and also writes a personal blog we follow called Daggle).


Elizabeth HolmesElizabeth Holmes (@EHolmesWSJ)

Elizabeth Holmes is the Wall Street Journal’s Style reporter. We follow her because she brings a fresh eye and keen insight to the fashion world, and offers a nice blend of fashion updates and news reporting that offers a new way to provide news.


Eric AlperEric Alper (@ThatEricAlper)

Eric Alpher, based in Canada, is the eOne Music PR exec always first to report on top music news. He also shares fun music trivia that we love and hosts retweet contests to give away new CDs. He’s our go-to source for all things music-news.


Francis SkipperFrancis Skipper (@fskip)

As VP of Digital Marketing at Boston-based 451 Marketing, Francis Skipper is known as an innovator in digital communications. His team is a savvy combination of social media strategists and search marketing experts who have left antiquated, silo-style marketing in the dust.


John JannuzziJohn Jannuzzi (@johnjannuzzi)

John Jannuzzi is the Lucky magazine editor. He comments on pop culture, news and media/social media updates, with snarky commentary and a humorous approach that we can’t get enough of.


laura olinLaura Olin (@LauraOlin)

Laura Olin is the Outbound Director of Social Media for Obama for America. Remember the most “liked” Facebook post of all time? It was posted to Barack Obama’s Facebook and Twitter accounts by @LauraOlin after Barack Obama won the 2012 election. As Obama’s social media strategist, Olin is responsible for the Barack Obama, Michelle Obama, and Joe Biden Twitter accounts and Facebook pages as well as the Barack Obama Tumblr, Google+, Pinterest, and even Spotify account. Now that Obama is in office for four more years, we’re looking forward to seeing what Laura does in 2013.


Lisa van der PoolLisa van der Pool (@Lvanderpool)

Lisa van der Pool is a reporter at the Boston Business Journal. Lisa actively posts news stories, not just from the BBJ but especially important for the Boston area. We like that she also occasionally requests story sources or tips through Twitter.


Liz HeronLiz Heron (@Lheron)

Liz Heron is the Director of Social Media & Engagement at @WSJ. @ONANYC co-organizer. Previously, @NYTimes Social Media Editor, WashPost Foreign desk. Liz Heron always has breaking news on social media news and policies i.e. great information about the new Instagram policy that is infuriating everyone. As she works in journalism as well, she is a great resource during hot news stories and elections for up to the minute news, often with a social twist.


Marty WeintraubMarty Weintraub (@aimclear)

Marty Weintraub is the author of Killer Facebook Ads, Speaker, Inc. 500 CEO, World Traveler, Loves Fine Wine, Sonoma, Napa, Oregon, NoCal, Nantucket, BWCA, Family & aimClear Duluth, Minnesota· We think he’s the Facebook ad master!


Megan LeapMegan Leap (@MeganLeap)

Megan Leap is the Marketing Director for OMInstitute. Leap heads up marketing and content for the Online Marketing Institute, the most trusted source for digital marketing education and training. She’s our go-to for social media and content marketing.


Melanie NotkinMelanie Notkin (@SavvyAuntie)

Melanie Notkin is known as “Savvy Auntie,” she’s built her angle as an aunty blogger (rather than a mommy blogger) into a large, unique brand that we enjoy. Frequently featured in the media, she posts insights into everything from gifting ideas for kids to social media news that we love to read.


Merry MorudMerry Morud (@MerryMorud)

Merry is an Online Marketing Account Manager at aimClear specializing in social media marketing, full-contact Facebook advertising & deep demographic research that we love reading about. She tweets about the latest updates involving search, social and paid.


OscarPRGirlOscarPRGirl (@OscarPRGirl)

Oscar de la Renta’s PR contact is followed by many key people both in the social media and fashion/style worlds. We think her behind-the-scenes insights and photos are an ingenious way to bring fashion to a new medium.



Pete Cashmore (@Mashable)

Pete Cashmore is the CEO and founder of the popular blog Mashable, a Technorati Top 10 blog worldwide. Aside from Mashable being our favorite site for digital and social media news, we enjoy his touch of sarcastic humor.



Phil BaumannPhil Baumann (@PhilBaumann)

Phil Baumann is a Registered Nurse blogging at Health is Social and Advisory Board Member at Mayo Clinic Center for Social Media. He writes about the intersection of healthcare and digital media. He’s launched the first Twitter chats for nurses and doctors (#RNChat and #MDChat) and blogs at his website, Health is Social. With many healthcare professionals still reluctant to use social media, we’re looking forward to seeing Baumann continue to prove how and why health is social in 2013.


Rebecca RingRebecca Ring (@LilRingPR)

Rebecca Ring is a PR Pro at Ring Communications in Boston. She’s constantly sharing the latest news, whether it’s national or local, typically with a PR/marketing connection which we can relate to.



Rich BrooksRich Brooks (@therichbrooks)

Rich Brooks is the Prez of flyte new media. Founder of @AgentConference. He blogs for FastCo & Social Media Examiner. Rich Brooks is a great resource for all emerging trends in digital strategy and tools. As a contributor to innovative publications like Fast Company and the Social Media Examiner, we can count on him for emerging trends on a daily basis.


Teddy GoffTeddy Goff (@TeddyGoff)

Teddy Goff is the Digital Strategist for Barry Obama. You may know him as the mastermind behind Obama’s famous “AMA” on Reddit, so popular it effectively shut down the site for a portion of the day. Goff managed a team of more than 200 people nationwide, who collectively raised more than $690 million, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, generated more than 133 million video views, ran the largest online advertising program in political history, built groundbreaking tools for online fundraising and campaigning, and organized hundreds of thousands of volunteers and events through their proprietary organizing platform, Dashboard.


451 Marketing

From the team at 451 Marketing @451Marketing!

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