LinkedIn is one of the most popular social networking sites in the world with more than 200 million users and two new users joining every second. With such a huge surge in popularity among young professionals and companies, LinkedIn has responded by updating the platform with a more elegant and user-friendly user interface. In addition, they’ve create more ways for companies to attract potential employees and customers. And while many of these updates require a premium ($$) LinkedIn package, a recent “Products/Services” page roll-out enables companies to show off their offerings without spending a dime.
What are the advantages of leveraging this new page for your company on LinkedIn? For one, it’s an opportunity to highlight your strengths and differentiate yourself visually in an incredibly saturated arena. Another reason – think of the relationship with Google+ and Google search results – we have to assume that any additional fields that you populate in LinkedIn will bolster your presence and enhance search results on the platform.
How can your company optimize its LinkedIn presence by adding a products/services page? We’ve put together a quick how-to to guide you through this process.