There’s been a lot of talk lately on how brands and marketers can tap into the newest generation of consumers – the Millennials. And with good cause. Millennials are a generation unique to any who have lived before them. Born starting in the late 1970s, the 80 million US Millennials are aged 16-34 and will have more spending power than any generation before them by 2017.
Obviously, Millennials are an important market to tap into for many companies. But, what makes this generation so elusive to marketers?
- Millennials communicate differently. They are digital natives – born multi-taskers who are connected to the internet 24/7 though mobile phones, tablets, and laptops. Most of them (75%) have social media accounts and they are three times more likely than other generations are to blog.
- Millennials make purchasing decisions differently. 51% of Millennials report that they consult four or more sources before purchasing a new product or service for the first time.
- Millennials have a different relationship to brands. 80% of Millennials say that they expect brands to entertain them. But, once they find a product or service they like, Millennials are loyal. 76% say once they find a product or service they like, they keep coming back for more.
Why does this matter to your company? Your online presence, in social media and search results, is really important when targeting this group. Your marketing campaigns have to be integrated to ensure that you meet this key demographic at every stage of the buying cycle.
Luckily, 451 Marketing has been focused on creating integrated communications since my partner and I founded the company in 2004. We’ve spent a lot of time helping our clients maximize their interactions with Millennials – from awareness, to purchase, to brand evangelism. So, we’ve put together a Whitepaper on “Marketing to Millennials” which includes breakdown of the group’s demographics and habits and seven tips for marketing to them successfully. Check out the link below to download your free copy.