451 Case Study: Hood Food Truck Campaign


In an increasingly digitally-focused world, having meaningful, face-to-face contact with your audience has taken on new importance. Customers like to experience products and to see that there are people behind a brand. When Hood Cream approached 451 Marketing to design a regional marketing and public relations campaign around their product, the team eagerly used the opportunity to leverage a trend in the food industry to create a unique experiential campaign for the client.

Food trucks have taken  the country by storm. Since 2009, the number of food trucks in the US has grown by 710% to more than 2,300. In 2014, it is anticipated that this figure will grow by an additional 260%. And though usually associated with warmer seasons, 451 Marketing worked with client Hood Cream to create awareness around its premium and versatile product during their peak sales season – November and December – with a sampling event using a food truck known as the Hood “Soup Boutique.”

To read more about this fun (and highly successful!) campaign, click on the image below to download the case study.

food truck

Click image to download 


Halley Sheffield

Halley Sheffield is the Director of Marketing at 451 Marketing @halleyalice

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