In an increasingly digitally-focused world, having meaningful, face-to-face contact with your audience has taken on new importance. Customers like to experience products and to see that there are people behind a brand. When Hood Cream approached 451 Marketing to design a regional marketing and public relations campaign around their product, the team eagerly used the opportunity to leverage a trend in the food industry to create a unique experiential campaign for the client.
Food trucks have taken the country by storm. Since 2009, the number of food trucks in the US has grown by 710% to more than 2,300. In 2014, it is anticipated that this figure will grow by an additional 260%. And though usually associated with warmer seasons, 451 Marketing worked with client Hood Cream to create awareness around its premium and versatile product during their peak sales season – November and December – with a sampling event using a food truck known as the Hood “Soup Boutique.”
To read more about this fun (and highly successful!) campaign, click on the image below to download the case study.