451 Case Study: Hood Food Truck Campaign

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In an increasingly digitally-focused world, having meaningful, face-to-face contact with your audience has taken on new importance. Customers like to experience products and to see that there are people behind a brand. When Hood Cream approached 451 Marketing to design a regional marketing and public relations campaign around their product, the team eagerly used the opportunity to leverage a trend in the food industry to create a unique experiential campaign for the client.

Food trucks have taken  the country by storm. Since 2009, the number of food trucks in the US has grown by 710% to more than 2,300. In 2014, it is anticipated that this figure will grow by an additional 260%. And though usually associated with warmer seasons, 451 Marketing worked with client Hood Cream to create awareness around its premium and versatile product during their peak sales season – November and December – with a sampling event using a food truck known as the Hood “Soup Boutique.”

To read more about this fun (and highly successful!) campaign, click on the image below to download the case study.

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Click image to download 

 

Halley Sheffield

Halley Sheffield is the Director of Marketing at 451 Marketing @halleyalice

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