How to Embed Instagram Content


Earlier this week, photo-sharing service Instagram announced the introduction of web embedding for Instagram content. Users will now be able to easily share their Instagram photos and videos on their blog, website or article. No more hacking required!


This new service comes only a month after Instagram introduced their video feature, which competes with Twitter-owned Vine. Vine, a video-sharing app that lets users record six-second videos and play them on a loop, already allows for video embedding.


Embedding your Instagram photos is as easy as 1-2-3:

1. Open up the photo or video you would like to embed from your Instagram account on your desktop web browser and click the arrow on the top right corner beneath the comments button.

bellringer2. A block of text will appear on the screen. Click the green ‘Copy Embed Code’ button.

e3. Paste it into your web page’s HTML code and there it is!

With a major update to a social platform like Instagram, comes the question of privacy. In order to maintain the privacy of its users, only public photos and videos can be embedded on the web. “As always, you own your own photos and videos, and [they] want to make sure that’s understood no matter where your content appears,” Instagram explained in its blog. “Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you.”


Each embedded photo will appear with your Instagram username, and when clicking on the Instagram logo, visitors will be taken to your Instagram page. Below is an example of what these embedded photos will look like:

usa instagram

Removing the first-world-problem step of turning to an external service to embed photos, is not only a relief to current users, but also gives the upper hand to Instagram in attracting new users. Between last months introduction of Instagram video, and now this new web embedding service, it seems like Instagram is continuing to take swings at its competitor Vine. And with Instagram slowly adding Vine’s capabilities to its own services, the question of which app users will choose remains.


Will you continue to use Vine’s embedding service, or move your videos to Instagram? If you’ll be using Instagram web embedding, how will you be using this new feature for your photos and videos on your own blog or website?


Samantha Gorin

Samantha is a social media strategy manager at 451 Marketing. Follow her @sammygorin!

One thought on “How to Embed Instagram Content

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