When summer finally rolls around, many people jet off to beaches and vacation spots to soak up the summer sun and take a much-needed break. If you’re a college student like me, however, chances are you haven’t seen much of the sun at all this summer because you’ve been working in an air-conditioned office sprucing up your skills at an internship.
And, yes—We’ve all heard the intern horror stories. From fetching coffee and running countless errands to making copies and staring at an excel sheet for eight straight hours, an internship seems like a dreadful way to spend your summer, right? Not at 451 Marketing. Interning at 451 Marketing provided me with an invaluable experience, allowed me to learn the ins-and-outs of promoting an agency, and helped me better realize what I’d like to do in the future.
As a marketing intern here, I’ve had the opportunity to experience the day-to-day working operations of an agency that takes their integrated communications approach to heart. From contributing to social media feeds to assisting with events, from researching industry best practices to story ideas for this blog, I was challenged to exercise my writing skills, learn about current trends in digital marketing, and gain insights about which types of social media posts attract the most attention. The internship overall provided a great insight into the growing field of content marketing.
One of the best parts about being a marketing intern here was working closely with the small but ambitious marketing team. As soon as I started, I immediately felt like I was a part of the team and never felt as though I was handed assignments just to kill time. From Twitter to whitepapers, I felt that the scope of the projects I was able to contribute on had a tangible impact.
From my internship, I have learned about the importance of collaboration. I am currently working with a few other interns on the social media team to develop a new social media strategy for 451 Marketing. This project is showing me that teamwork is vital in the marketing world, and ideas can come together to create a great end product. Seeing how different teams in the agency work together shows how putting different heads together is an essential part of this industry. We’ll also be presenting our findings to some of the agency, so it’s a good way gain presentation experience.
Another aspect of my internship project is researching competitors, trends, and statistics and learning what works and what doesn’t. Completing this research provides greater insight into how an effective strategy is born. I’ve learned that you always need to be aware of what is going on in the industry and what other companies are doing if you want to be successful.
Aside from the work material aspect, 451 Marketing has been an inspiring environment to work in. You can tell off the bat that the agency is like a team and far from bureaucratic. Everyone is friendly, hardworking, and collaborative. You’ll hear people bouncing ideas off each other, sharing weekend stories, and pushing each other to produce their best creative work.
As my time winds down at 451 Marketing, I can say that I am happy with my internship experience and feel that I have learned a lot. I aim to keep learning more about marketing and building my experience for all future endeavors.
Favorite Thing About 451: The opportunity to work with a fun, hardworking, and growing company
Surprised by: The fancy free food at Boston networking events (yum!)
Funny Story: The time I spent about an hour running in and out of all the local pubs in the middle of the afternoon looking for a bunch of copies of The Irish Emigrant.
Advice For future interns: Get as involved as possible and don’t be afraid to ask questions!
*Written by Marketing intern Kara Niland, Communications major at Boston University (class of 2014)