A Moment of Miley: Sane or Insane?

Can we take a second to talk about Miley? 


In case you haven’t heard, Miley Cyrus stirred up quite the controversy during her performance at Sunday night’s VMAs. The VMAs, or the Video Music Awards, are hosted by MTV annually to honor the best music videos of the year.


Accompanied by 36-year old R&B Pop singer Robin Thicke, the 20-year old Cyrus performed her hit single “We Can’t Stop” followed by Thicke’s single “Blurred Lines”. Between twerking, grinding up on Robin Thicke, and wearing a fuzzy gray cartoon animal bustier followed by a nude-colored lingerie set, she left her audience open-mouthed and speechless. 


But only for a second. This Twitter blog post reported that the performance garnered 306,100 Tweets Per Minute, beating out every other moment of the night including NSYNC’s reunion performance and Taylor Swift’s Best Female Video acceptance speech.


Just to put that number in perspective, last year’s VMAs peaked at 98,307 TPM. The 306,100 TPM garnered by Cyrus’s performance falls just slightly under last year’s election night peak of 327,452 TPM. A YouTube video of the performance, posted the day after the awards show, had 7,335,094 views in less than 48 hours.


So the question is: Cyrus – brilliant, or just plain crazy?


For those who believe there is no such thing as bad publicity, genius is the answer. Cyrus was the talk of the town not only on Twitter, but also on Facebook and Vine. More than ten Buzzfeed articles popped up about her less than 24 hours after her performance, including “Miley Cyrus Twerks On Famous Paintings” and “22 Things Miley Cyrus Looked Like At the 2013 VMAs.” Not to mention, she was probably a topic discussion during Monday morning meetings across the nation (she was at ours). Nobody could escape the words “Miley Cyrus” and all she had to do was act a fool. 


She wanted attention and that was exactly what she got. After all, she’s hardly the first. Remember the kiss heard around the world between Britney Spears, Madonna and Christina Aguilera during their VMA performance ten years ago? It seems like every other major pop icon has more than a little strangeness in their blood: Lady Gaga, Rihanna, Katy Perry… need I continue?


For those of us who believe there is such thing as bad publicity, the stunt was over-the-top crazy in the worst kind of way. In her six and a half minute attempt to prove to the world that she has grown into an adult, she managed to make the world question her talent, maturity and plain sanity. Without a doubt, she has made some marks on her reputation. One thing is for certain, “Disney” will no longer be the first word that pops into mind with the mention of her name.


What are your thoughts on her performance? Was she just being Miley or being someone else entirely? Was the amount of publicity worth its price?

Pampan Zhang

Pampan Zhang is a Marketing Coordinator at 451 Marketing. Follow her on Twitter @PampanAllday!

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