Back Bay Fire, Gmail Redesign and Songza


Top Story: Back Bay Fire 


This week, tragedy struck the Back Bay when a nine-alarm fire on 298 Beacon St. took the lives of two firefighters, Lieutenant Edward Walsh Jr. and Michael Kennedy.

The deadly blaze broke out in the four-story brownstone building on Wednesday afternoon, driven by strong winds off of the Charles River.


The cause of the fire is still under investigation, but it is believed to have started in the basement.

Mayor Marty Walsh released a statement later that night, honoring the fallen and injured firefighters. “Words cannot do justice to the grief that we feel tonight,” he said. “Our hearts are heavy with the knowledge that these brave men gave their lives to protect the safety of our city and its people.”

City leadership also expressed their condolences and gratitude on Twitter.

My heart and my condolences go out to the families of the firefighters lost in the line of duty today…(1/3)

— Deval Patrick (@MassGovernor) March 27, 2014

as well as to the entire Boston Fire Department. This terrible tragedy reinforces how we must be grateful every single day…(2/3) — Deval Patrick (@MassGovernor) March 27, 2014

for the brave men and women who put themselves in danger day in and day out to keep us safe. (3/3) — Deval Patrick (@MassGovernor) March 27, 2014

We mourn the loss of @BostonFire heroes Lt. Ed Walsh & Firefighter Michael Kennedy.

— Mayor Marty Walsh (@marty_walsh) March 27, 2014

Thank you to @bostonfire, @bostonpolice, @boston_EMS and all other first responders & volunteers for your heroic work today. #backbayfire

— Mayor Marty Walsh (@marty_walsh) March 27, 2014

My deepest condolences to the Boston Fire Department & the families of the two firefighters we lost yesterday. They are our heroes. — Mayor Tom Menino (@mayortommenino) March 27, 2014

A flag raising and moment of silence for firefighters Lt. Walsh and Kennedy took place on City Hall Plaza this afternoon. The Boston Fire Department has announced that funerals will be held for the fallen firefighters mid next week.

We hope to announce later today the funeral arrangements for Lt. Walsh & FF Kennedy. Plans are being finalized.

— Boston Fire Dept. (@BostonFire) March 28, 2014

We do know they will be separate services on back to back days mid-week. Full details later today.

— Boston Fire Dept. (@BostonFire) March 28, 2014

Our thoughts here at 451 Marketing are with the families of the two fallen firefighters: Lieutenant Edward Walsh Jr. and Michael Kennedy. #BostonStrong


Under the Radar: Gmail Imitates Pinterest


Tired of scrolling through lists of unread emails? What if those lists looked more like a Pinterest board?

With the expansion of visualization, Google is transforming the design of the Promotions tab from list to grid, made up of visually-driven squares containing a corporate logo, single-sentence summary and option to star or trash the email.

Just an experiment for now, Google has no intention of rolling out the interface beyond the Promotions tab.

Are you a fan?


Tool of the Week: Songza 


Wish you had the perfect songs to complement your mood? Music streaming service Songza has partnered up with the Weather Channel to give you playlists tailored to your mood and activity.

Whether you are setting out on a sunny stroll, stargazing on a clear night or relaxing away from a thunderstorm, Songza uses the Weather Channel’s data to complement day, time, device type, location and past user behavior to play you just what you want to hear.

“Songza’s mission is to be everyone’s personal music concierge,” said Songza CEO and cofounder Elias Roman. “With new data provided by the Weather Channel, we can more accurately predict your context, helping you enjoy more sunsets and weather more storms.”

What playlist will you try first?

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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