Entering customers’ lives through creative images and thought out copy in print or commercials is one thing, but being able to utilize the mobility and customization video has to offer is quite another.
451 has recently worked with several clients invoking a variety of video messages that will help better position the brands as leaders in their landscapes and add depth to their brand personalities:
LACTAID’s LactoseFree Recipe Makeover with Melissa d’Arabian:
Dairy sensitive fans were asked to submit their favorite recipes for a chance to have celebrity chef LACTAID® Spokesperson Melissa d’Arabian made lactose free in a shareable and easy to follow cooking video.
Yankee Candle’s “What Does Camo Smell Like?” Man Candle Trailer
Yankee Candle took this video opportunity to use some playful Tweets and bring them to life with a movie trailer-esque video that is enticing for fans to watch, but also positions them as a brand with humor offering fun to share and easy to watch content, all while promoting their new Man Candle scents.
Hood Cream’s Google+ Hangout with Chef Chris Coombs:
Hood exemplified true leadership in the industry and conducted an original Google+ Hangout in April with local Boston celebrity chef and Hood Cream spokesperson Chris Coombs. This hangout was shot simply and asked for fans to watch live as he prepared three recipes and encouraged questions and participation through Google Hangouts and Twitter. Random participants were awarded with coupons and some were even directly spoken to by the chef on-air and live!
These examples take social media engagement to a different, more individualized level. In a society where customization is key and making each customer feel special, these brands are certainly helping their fans and audiences feel special and most of all, heard.
What could you do with video?
