Last Thursday marked the beginning of a 31-day sport spectacle in Brazil, the 2014 World Cup, which is estimated to wrack in approximately 3.2 billion viewers.
Named by the Wall Street Journal the “social media capital of the world,” Brazil has the chance to live up to its social media title.
The 2010 World Cup represented the largest period of sustained activity for an event in Twitter history. This year, Twitter activity is expected to reach record highs and hashtag campaigns could prove to be as valuable and impactful as those million-dollar 30-second Super Bowl commercials. 54% of American World Cup fans said they would support companies and brands that sponsor their favorite teams and players.
Looking to join in? 451 Marketing has you covered with our Social Guide for the #2014WorldCup. Don’t just watch the games this year, go social with them!
For months Twitter users have been participating in the #worldcupcountdown, anxiously awaiting for the kick off. Brands have also tapped into the momentum of Twitter activity to kickoff hashtag campaigns that amplify their brand messages.
Now that the Cup is underway, the push for social media action is in full force. Take a look what brands have been doing so far on Twitter:
Coca-Cola ties their happiness campaign into fan’s excitement for the start of the World Cup.
— Coca-Cola (@CocaCola) April 10, 2014
McDonald’s promotes their new french fry boxes that were specially designed for the World Cup games.
Hyundai USA implements a creative and humorous hashtag campaign to connect with soccer fans.
— Hyundai USA (@Hyundai) June 11, 2014
Gatorade implements a hashtag campaign supporting the U.S. Men’s National Team.
The official sponsor of the U.S. Men’s National Team, Continental Tire, shows the team support.
@FIFAWorldCup shares with followers World Cup photos, updated news and interesting event information.
How will you get social this season?
**Written by Marketing intern Kayla Setters, Communication and Consumer Culture majors at University of Massachusetts, Amherst (Class of 2015).