USA Advances, Photoshop on Windows Phone, Moment, Mayor Walsh’s World Cup Viewing Party


Top Story: USA, USA! On to Round 2


If you haven’t heard by now… where have you been?

For only the third time ever, Team USA is advancing past the first stage of the World Cup and into the round of 16. After having drawn one of the hardest groups in the first stage (appropriately dubbed the ‘Group of Death,’ Team USA rose to the challenge – despite all naysayers – to advance to the next round. After beating Ghana and tying with Portugal, Team USA faced one of the deadliest opponents in this year’s tournament – Germany.

Yesterday, people across the U.S. and the world took a 90-minute break to watch the game. Despite losing to Germany, Team USA will advance to the knockout stage with its next match against Belgium this Tuesday at 4p.m.

All I can say is – “USA! USA!”


Under the Radar: Photoshop on Windows Phone


In nearly every industry, Adobe’s photoshop software has improved the look, feel, and professionalism of company websites, restaurant atmospheres and so much more. The photo-editing tool of choice has developed a mobile version for quite some time, however it wasn’t until recently that the tool has come full circle. Having previously been limited to Android, iOs and even Windows 8 users, Adobe finally made the slick photo-editing app available to Window Phone owners earlier today.

As you’d hope, the Windows Phone version allows you to crop, straighten, rotate, and flip images and apply a range of different filters until the image suits your fancy.


Tool of the Week: Moment


Since everyone everywhere seems to connected these days, it becomes difficult to stray away from our favorite mobile devices. Not only can we talk and text on our phones, but now we can do so much more. We can shop for clothes, order food, map out a road trip, Instagram our whereabouts, check out our boss’ LinkedIn and watch Katy Perry’s most recent music video right from the palm of our hands.

With so many capabilities to connect and entertain, it is becoming increasingly difficult to part with the mobile extensions of ourselves. A newly released app called “Moment” will show us just how true that statement may be. Designed to promote a healthier balance between our real lives and those lived through the small screens of our digital devices, Moment tracks how much you use your phone each day, helps you create daily limits on that usage, and offers “occasional nudges” when you’re approaching those limits.

The app’s creator, Kevin Holesh, says he built Moment for himself after realizing how much his digital addictions were affecting his real-world relationships. For Holesh, the app’s effect has been pronounced. He used to spend 75 minutes per day on his iPhone. Now, he spends just 40.

Are you addicted to your phone?


Around the Hub: Mayor Walsh’s World Cup Viewing Party

world cup

Getting together to watch the heavily awaited World Cup games is an experience in itself. From the building excitement, to the homemade bean dip, to the back and forth commentary between family and friends who believe they know more than you, the World Cup games can be the perfect reason to spend time.

But what if you could spend that time with 1,000’s of other passionate Bostonians who are as excited, if not more excited than you are. There’s something to be said about being in a crowd of people, and the saying held true this past Thursday in City Hall Plaza.

A stagger number of people gathered to attend Marty Walsh’s watch party that was heavily attended and highly anticipated. Since it was such a overwhelming success and a great turnout, the Boston Mayor is at it again, and would like you to be there, same place, but different time.

Will you join?

451 Labs

451 Labs conducts experiments in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing to give you the inside scoop on the latest in digital marketing.

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